Martech
DECEMBER 19, 2023
Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)
Martech
FEBRUARY 24, 2022
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process.
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Act-On
NOVEMBER 15, 2023
Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.
Martech
MAY 24, 2024
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.
Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. What is B2B Marketing Automation?
Martech
JANUARY 26, 2023
It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos.
Martech
FEBRUARY 28, 2022
Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Does the vendor seem to understand our business and marketing needs?
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