ClearVoice
AUGUST 28, 2023
They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.
KoMarketing Associates
FEBRUARY 6, 2018
One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.
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Marketing Insider Group
AUGUST 20, 2019
Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? It’s a way to evolve.
The Lead Agency
APRIL 27, 2020
one of the most important marketing tasks you can do is to set goals and objectives for the year ahead. Because if you don’t know what you’re trying to achieve, you’re not going to get the most out of any marketing campaign, or for that matter, any other business initiative. Why Make Business And Marketing Goals Now?
Content4Demand
OCTOBER 9, 2018
SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. They tend to be very busy people, and helping out marketing isn’t always one of their stated responsibilities or top priorities. Choose the right one or two people.
Content4Demand
JANUARY 15, 2021
At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. Align Content with Marketing Strategy. Identify which products or services you plan to feature in your campaign(s). Consider any new personas or industries your sales and marketing team wants to target.
ClearVoice
JULY 13, 2022
Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. What is millennial marketing? How to market to millennials. Choose values over value.
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