Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Business Leaders and Executive Management Executive support has the potential to be transformative to your content marketing, but it takes the right approach.

SME 117

SME Content Marketing Paid Search Agency Planning 117

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? It’s a way to evolve.

Planning 100

Planning Content Marketing Thought Leadership SME 100

Contently

AUGUST 5, 2020

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.

Top of Funnel 199

Top of Funnel SME Marketing & Strategy Budget Programs 199

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Content Marketing Institute

OCTOBER 25, 2022

But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Managing 10 B2B media brands sounds like a daunting task. Here’s how she makes it all work. Continue reading →

SME 84

SME B2B Content Process 84

Marketing Insider Group

JUNE 24, 2020

Getting Agile to scale is tricky in any context, and Agile marketing is no different. We’ve seen this struggle manifest in client after client over the years, so AgileSherpas has developed an Agile framework designed to help marketers implement Agile ways of working across multiple teams.

Planning 303

Planning Paid Search Agency Enterprise Management Work Management 303

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. But how should your marketing team go about getting other team members to contribute and write content for the company blog? .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Onalytica B2B

DECEMBER 7, 2017

The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. If all that is between you and influencer marketing is knowing where to begin, then read on. 1) Do you know who your relevant influencers are? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Martech

DECEMBER 13, 2023

He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. Q: Did you start out wanting to be in marketing? I’ve done production, editorial, marketing, IT. And that was B2B and then after a while, I got hired by Kiplinger to be their director of marketing operations.

SME 99

SME Custom Publishing Customer Surveys Landing Pages 99

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 90

Paper Promotion SME Content 90

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

The Lead Agency

APRIL 27, 2020

one of the most important marketing tasks you can do is to set goals and objectives for the year ahead. Because if you don’t know what you’re trying to achieve, you’re not going to get the most out of any marketing campaign, or for that matter, any other business initiative. Why Make Business And Marketing Goals Now?

Planning 62

Planning Allocation SME Advertising Agencies 62

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. They tend to be very busy people, and helping out marketing isn’t always one of their stated responsibilities or top priorities. Choose the right one or two people.

SME 40

SME Content Marketing Planning Content 40

Exo B2B

MAY 1, 2020

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. This is also why we choose to slow down some of our B2B marketing “activities” in order to better create others that we believe are more relevant to the current situation and will have a tangible impact over time.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Salesforce Marketing Cloud

NOVEMBER 15, 2021

If a mobile worker needs help solving a problem in the field, a subject matter expert (SME) can use a live video session to remotely guide them through preventive maintenance , repairs, or diagnoses. The SME provides targeted, step-by-step directions with annotations on their mobile device.

Work Management 98

Work Management Service SME Automation 98

Walker Sands

NOVEMBER 14, 2019

Interviewing skills are not always top of mind for PR and marketing pros. Or, as 2019 is winding down, perhaps it’s time to start planning for “hot topics” for the coming year. Plan ahead. Finally, don’t be afraid to email your SME once you’ve reviewed your notes or started crafting the piece of content.

SME 52

SME Tips PR Trigger Marketing 52

Hubspot

APRIL 28, 2020

At the time of writing, the Deputy Prime Minister will work with affected industries and communities to develop recovery plans and measures. Support for immediate cash flow needs for SMEs. Coronavirus SME Guarantee Scheme — From early April 2020. You do not need to apply for this. Supporting the Flow of Credit.

Small Business Marketing 96

Small Business Marketing SME Business Paid Search Agency 96

Animalz blog

NOVEMBER 28, 2023

Just make sure you’re on the Plus plan using its GPT-4 engine.) Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

ClearVoice

JULY 13, 2022

Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. What is millennial marketing? How to market to millennials. Choose values over value.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Content Standard

MARCH 14, 2019

We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? So how do you test the waters? Start a Series.

Tactics 108

Tactics Branding Brand Identity Planning 108

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? But without a solid content plan, it’s almost impossible to be successful in your content efforts. Let’s simplify with eight content planning hacks to streamline your process. You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort.

Planning 62

Planning Process Content Buyer's Journey 62

ClearVoice

JANUARY 31, 2024

This role involves: Defining target audiences Creating content plans Aligning content initiatives with business goals The content strategist sets the tone for the team’s activities and ensures that every piece of content serves a purpose within the larger marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

This role involves: Defining target audiences Creating content plans Aligning content initiatives with business goals The content strategist sets the tone for the team’s activities and ensures that every piece of content serves a purpose within the larger marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

SmartBug Media

MARCH 25, 2022

Last year, I found myself ready to pivot from several years as a freelance writer to a full-time copywriter role at a marketing agency. But with some simple planning, I was able to avoid the panic-inducing “searching for networks” in the upper right-hand corner of my screen. Subject matter expert (SME) client call. POD meeting.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

Content4Demand

JANUARY 15, 2021

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. Align Content with Marketing Strategy. Identify which products or services you plan to feature in your campaign(s). Consider any new personas or industries your sales and marketing team wants to target.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Conductor

JULY 8, 2022

To get more people invested in the value of a given martech solution or platform, you need to have a game plan for how you will roll out and evangelize the new technology across the company. Organic marketing is a team sport, and the most successful Conductor customers invest in comprehensive onboarding for their teams.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

DivvyHQ

MARCH 21, 2022

Ok, perhaps this is a bit comical, especially for marketers who never have enough hours in the day. But we, as marketers, aren't always the best at taking a few minutes to look for ways to make our day-to-day more efficient. If you or your marketing team could use a productivity boost, we have some ideas for you!

Product 108

Product Planning Digital Asset Management Efficiency 108

Salesforce Marketing Cloud

FEBRUARY 19, 2024

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. Assemble a diverse team Form a group that includes sales leaders, frontline sales reps, marketing experts, and customer service staff. ” can help crystallize your sales philosophy.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

EveryoneSocial

DECEMBER 19, 2022

While your company may have a slightly different vision than the next, most thought leadership strategies aim to accomplish the following: Help your brand create a unique point of view in your specific market. Grow marketing and sales results over time through consistent content. Executives. Subject Matter Experts.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? But without a solid content plan, it’s almost impossible to be successful in your content efforts. Let’s simplify with eight content planning hacks to streamline your process. You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort.

Planning 40

Planning Process Content Buyer's Journey 40

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 132

Content Marketing Content Fulfillment Planning 132