Top Rank Marketing

FEBRUARY 19, 2024

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. And on LinkedIn, aiming for virality can actually be counterproductive. In reality, the business impact of all this explosive yet ephemeral reach tends to be iffy.

Linkedin 127

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 127

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. I covered both of these in my own review on the top 9 social networks for businesses 2 years ago.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 98

Social Media Features Media Curation 98

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

JULY 22, 2022

Competition from TikTok is spurring the veteran social media platform to make good on that promise. In 2021 Kevin Yatsushiro created a video on TikTok that went viral with over 3 million views. The post TikTok is setting the ground rules for social media appeared first on MarTech. Processing.Please wait.

Social Media 117

Social Media Rules Media Viral Marketing 117

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Start for free today !

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 204

Social Media Promotion Creativity Media 204

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. 82% of people trust social networks social networks to guide purchasing decisions.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

Paid Content 138

Paid Content Social Media Campaigns Media 138

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Circle Studio

MAY 26, 2022

Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. Taking advantage of trending social platforms to engage with your target audience can position you as a more forward-thinking and approachable company and help you reach more people. TikTok is an excellent example of this.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

EveryoneSocial

FEBRUARY 2, 2023

In this post, we’ll look at the role of the network effect in social media and explore how companies can maximize its impact by leveraging the right tools, processes, and incentives to encourage employees to share content with their networks. What is the Network Effect? Hello, viral social loop potential!

Social Media 98

Social Media Effectiveness Media Work Management 98

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social. Consider doing an ICYMI follow-up post on social.

Viral Marketing 49

Viral Marketing Blast Campaigns Content Social Networks 49

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We’re all inundated with notifications on social media.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Zoominfo

MARCH 17, 2021

Explore Social Media. Social media platforms can be quite beneficial for both your SEO and your website traffic. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms. Create a viral video. Get media coverage.

Tips 99

Tips Viral Marketing Social Media Guidelines 99

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Total reviews: 28. Average user rating: 8.67.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. Every social media algorithm takes relevance as its priority. Here’s what has changed: 1.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. — Sprout Social (@SproutSocial) July 4, 2022. To hashtag or not to hashtag?

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. Learning why some posts go viral while others don’t is nigh on impossible. It’s a difficult question to answer.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Trends 84

Trends Advertising Agencies Paid Search Agency Top of Funnel 84

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? Posts to write.

Marketing AI 52

Marketing AI Social Media Tools Media 52

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48