Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. Read next: TikTok is setting the ground rules for social media. Read next: TikTok is setting the ground rules for social media.

Social Media 98

Social Media Features Mobile Advertising Media 98

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. billion active social media users On average, people have 5.54

Statistics 98

Statistics Social Media Media Mobile Advertising 98

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Not anymore!

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Performance videos are customizable.

Planning 269

Planning Marketing Plans Video Marketing Content Marketing 269

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. Creating the best content for social CTV ads.

Social Media 106

Social Media Social Marketing Tactics Paid Search Agency 106

Digilant

JUNE 23, 2022

Mobile use has been on the rise for some time, and our pandemic lifestyles have pushed the trend into overdrive. Now that we’re living in a constantly evolving and growing mobile world, our need for strategic direction in mobile advertising has grown, too. What Should You Note About Today’s Mobile Consumers?

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Paid Search Agency 52

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 301

B2B Marketing B2B Buyer Personas Mobile Advertising 301

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Types of Social Media.

Paid Content 133

Paid Content Social Media Media B2B 133

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. Why is social media essential for financial services?

Social Media 86

Social Media Work Management Marketing Management Service 86

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Global usage.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. As the resident social media expert person, I blurted out, “Of course! We already use “social” in isolation.

Social Media 157

Social Media Media Outgrow Youtube 157

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. AI is also being used in advertising. The Future of Social Media. Science fiction?

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. Therefore, Instagram and Pinterest form a sizeable chunk of the social media marketing mix.

Social Media 99

Social Media Social Marketing Media Trends 99

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Martech Advisor

JANUARY 6, 2020

2020 is going to change the media and advertising landscape in huge ways. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S.,

Social Networks 296

Social Networks Stats Spyware Mobile Advertising 296

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 106

Facebook Practices Video Marketing Ads 106

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 111

Cost Per Thousand Advertisements Advertising Video Marketing 111

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Social media: Optimize image sizes for “scroll-ability.”

Advertising Channels 105

Advertising Channels Optimization Tips Mobile Advertising 105

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Sprout Social.

Budget Programs 119

Budget Programs Video Marketing Tools Marketing & Strategy 119

Martech

AUGUST 29, 2023

Gamers “can’t stand” video ads. It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. Dig deeper: In-game advertising: A marketer’s guide Unpopular with users. A new report from data.ai Why we care.

Advertisements 98

Advertisements Advertising Mobile Advertising Banner Ads 98

Televerde

NOVEMBER 2, 2020

billion people are using social media around the world. Social media users don’t just use these platforms to catch up with friends. In fact, more users follow brands on social media than celebrities. Social media is thus a great place to connect with your consumers and nurture leads.

Social Media 93

Social Media Media Sales Qualified Leads Advertising Agencies 93

Bannersnack

MARCH 18, 2024

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.

Facebook 52

Facebook Video Marketing Mobile Advertising Marketing Mix 52

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Martech

MARCH 27, 2024

The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” Strength in numbers.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96