Martech Advisor

JANUARY 13, 2020

Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera. The issue for advertisers comes with how people access the content.

Mobile Advertising 57

Mobile Advertising Advertisements Advertising Demand 57

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Getting More from Performance Video Marketing.

Planning 279

Planning Marketing Plans Video Marketing Content Marketing 279

Digilant

JUNE 23, 2022

Mobile use has been on the rise for some time, and our pandemic lifestyles have pushed the trend into overdrive. Now that we’re living in a constantly evolving and growing mobile world, our need for strategic direction in mobile advertising has grown, too. What Should You Note About Today’s Mobile Consumers?

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Paid Search Agency 52

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 106

Facebook Practices Video Marketing Ads 106

Martech Advisor

JANUARY 6, 2020

2020 is going to change the media and advertising landscape in huge ways. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Bannersnack

MARCH 18, 2024

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.

Facebook 52

Facebook Video Marketing Mobile Advertising Marketing Mix 52

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. In 2018, an average of 47 percent of digital video budgets will go toward producing original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. million on digital/mobile video. In addition, nearly three-out-of-four people plan to increase their video ad spend over the next 12 months alone.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 million on digital video, compared to $12.1 million to create original video content in particular. million in 2017.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Smartyads

MARCH 3, 2023

Native video advertising has become increasingly popular in recent years as advertisers look for new and engaging ways to reach their target audience. Native video advertising is particularly popular on mobile devices, where Internet users are more likely to engage with video content.

Advertisements 52

Advertisements Advertising Video Marketing Examples 52

KoMarketing Associates

SEPTEMBER 10, 2019

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies.

Marketing Report 122

Marketing Report Marketing Budget Video Marketing Marketing & Strategy 122

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Editorial Director. Snap reported $1.07

Paid Search Agency 106

Paid Search Agency Ads Video Marketing Enterprise Management 106

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 93

Cost Per Thousand Advertisements Advertising Video Marketing 93

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. Meanwhile, 45 percent of all respondents plan to use video. No Matter How You Slice It, an Ad is an Ad.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Smartyads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Mobile Advertising 52

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Advertisements Advertising 99

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S., An astounding 81% of Facebook users globally are mobile-only.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Martech

AUGUST 29, 2023

Gamers “can’t stand” video ads. It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. Dig deeper: In-game advertising: A marketer’s guide Unpopular with users. A new report from data.ai Why we care.

Advertisements 82

Advertisements Advertising Mobile Advertising Banner Ads 82

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Digilant

MARCH 3, 2022

In fact, mobile gaming app downloads increased 45% in 2020 , compared with 35% in 2019. With that growth curve and the unique ad formats available for in-game advertisements, you can imagine why games are such an opportunity for advertisers. They might be static images, videos, or even gamified ads.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Bannerflow

FEBRUARY 3, 2023

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 But what is Video on Demand and the various components that make up the media distribution platform? It is no secret that video is, by some distance, the most engaging medium for audiences. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

Budget Programs 121

Budget Programs Video Marketing Tools Marketing & Strategy 121

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Search advertising: Emphasize your call to action.

Advertising Channels 106

Advertising Channels Optimization Tips Mobile Advertising 106

Martech

OCTOBER 4, 2023

Mobile and connected devices and the Internet of Things: Mobile has already begun to dominate search, and brands need to optimize their content for mobile devices. They also need to consider the rise of alternate mobile devices and the growing importance of voice search.

Trends 136

Trends Mobile Advertising Best Practices Work Management 136

ClickZ

OCTOBER 14, 2019

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. 360-degree video. When will it go mainstream?

Paid Search Agency 95

Paid Search Agency Video Marketing Ads Bandwidth 95

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96