Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. A great open rate just shows how flashy your subject line is. How marketing leaders can use these reports.

Marketing Report 77

Marketing Report Email Marketing Privacy Protection Paid Search Agency 77

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? Why is personalized content important? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. How should you consider email open metrics?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Personalize your subject line. Use it to get your subscribers’ attention and your emails opened! So why are we here, then? Focus on your subscriber.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. That represents a compound annual growth rate of 13.7% For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. billion in 2020 to $14.9

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 117

Design SEM Class Mobile Marketing 117

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Knowing these insights is powerful—they fuel future growth for your email marketing program. Here’s what we found.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Martech

AUGUST 15, 2022

I suggested you take some time off to plan your marketing strategy for the coming year. I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. The open rate. If your audit shows you rely on opens to report success to your bosses, you need to change it.

Budget Programs 89

Budget Programs Privacy Protection Paid Search Agency Planning 89

Martech

MAY 31, 2022

I don’t open every email it sends me every day because I’m not in the market every day. Marketers run into trouble when they treat lapsed or lapsing customers like email subscribers who don’t appear to open or act on emails. You might also rely too much on open rates to measure engagement.

Buying Cycle 95

Buying Cycle Privacy Protection Click Rate Act-On 95

Litmus

JULY 7, 2021

When do marketing teams start holiday email planning? Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July. Email marketers have to think on their feet , and you never know when there could be an update that throws a curveball in your strategy.

Planning 107

Planning Deliverability Privacy Protection Email Campaigns 107