Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Conversica

SEPTEMBER 30, 2021

Marketers can’t afford to be static. When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics. Open Rates Are Dying: What’s Happening Now? Yes, some Marketers dislike this change.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Stevens & Tate

AUGUST 24, 2023

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. And that is where email personalization comes in. What is Email Personalization?

Personalization 81

Personalization Trigger Marketing Psychographics Open Rate 81

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Begin by checking your open rates. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

LeadSquared

AUGUST 19, 2021

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. The triggers are dependent on customer interests and actions.

Trigger Marketing 52

Trigger Marketing Email Marketing Examples Planning 52

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Only B2B

SEPTEMBER 28, 2023

In the dynamic world of B2B marketing, one strategy stands out as a game-changer: personalization. It’s not just about addressing your audience by their first name in emails; it’s about tailoring your entire marketing approach to meet the specific needs, preferences, and pain points of each potential client.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

ConvertKit

JULY 14, 2021

A message is received much better when it comes at the right place, at the right time, to the right person. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Higher open rates.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Porch Group Media

DECEMBER 17, 2019

Marketers Increasingly Using Data to Drive Personalization. Marketers are continuing to invest heavily in capabilities to deliver personalization and there are greater levels of personalization across more channels than ever. Data-Based Triggers. Data-Based Triggers.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? These actions can be anything from opening an email to viewing a landing page on your website.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Zoominfo

FEBRUARY 11, 2021

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. There are so many spam trigger words, someone could write a nice thick book about them. Days of the week.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Net-Results

MAY 12, 2021

I was scrolling through Quora the other day (as I often do), when I came upon this question: Why does personalization take such a large part in digital marketing? By the way, you can subscribe to the blog post at the end of this post if you'd like digital marketing tips and tricks delivered directly to your inbox.

Marketing Automation 67

Marketing Automation Automation Personalization Digital Marketing Funnels 67

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. You can’t really avoid this except to be sure that you’re sending genuinely helpful, valuable, personalized email content. But this isn’t always the case, especially in email marketing.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. Get ready to boost your email open rates and click-through-rates!

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Vision6

AUGUST 9, 2021

SMS is not a new marketing tool, but there are some marketers that remain hesitant to dip their toes in. This could be because there are some myths and misconceptions surrounding SMS marketing. were expected to increase their text marketing budgets in 2020, largely due to the pandemic. How SMS marketing works.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. Friday was also the best day with the highest click-through rates (2.7%).

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. Skim : 2-7 seconds.

Open Rate 109

Open Rate Peer-to-peer Privacy Policies Click Rate 109

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? The right timing can largely affect your campaign’s open and click-through rates. In this post, we’ll share the best time to send emails based on recent marketing statistics. Best Time to Send Marketing Emails.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Click Rate 93

Click Rate Purchase Best Practices Trigger Marketing 93

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. The Impact of Email Marketing As a marketer, it’s your responsibility to engage with customers in the channels they are in most often.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. percent open rate. Grow e-commerce sales.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

ClickZ

MAY 23, 2019

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. However, there are plenty of ways AI can enhance one marketing channel everyone uses: email. More powerful personalization.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Litmus

MAY 26, 2021

From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead. Personalize subject lines. The takeaway? Learn how ?. Hey |F-Name|!

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

Zoominfo

OCTOBER 5, 2021

It’s one thing if you’re sending a personal email — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked as spam before they ever reach their intended recipient. There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters?

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Liveintent

AUGUST 22, 2018

With Facebook facing criticism over its use of customer data, companies should start considering whether they lean too hard on the site for marketing. Marketers already know that relying on Facebook leaves them vulnerable to the site’s changes and challenges. Engagement for advantage.

Personalization 80

Personalization Marketing Budget Ad Exchange ROI 80

Marketing Insider Group

SEPTEMBER 14, 2020

By delivering the right message to the right person at the right time — all without manual input. Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.” — Forbes. More personalized customer experience.

Automation 272

Automation Ad Building Digital Marketing Funnels Eye-Tracking 272

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Testing and Optimization An effective email marketing strategy is not static; it evolves.

Email Marketing 69

Email Marketing Brand Identity Branding Trigger Marketing 69

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98