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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Consumers are constantly sharing various pieces of their own information online when they are buying and researching products, and they will share their information online and agree to privacy policies that they haven’t even looked. Marketers, however, should be extremely concerned about privacy.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

What you can do about it: Data privacy advocates are pushing for companies to share their data collection practices with consumers, whether it’s a requirement by law or an effort for transparency. Phishing and social engineering scams are also prevalent, luring people into providing personal information.

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5 Key Elements of Customer Data Privacy

Martech Advisor

Let’s look at some of the key aspects of customer data privacy: Communicating About Data Safety. It becomes important, therefore, to publish a well-defined privacy policy communicating about how customer data is used. Companies often create long and complicated policy documents meant to confuse the audience.

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What Security Criteria Should You Evaluate When Buying an A/B Testing Tool?

Convert

Choosing an A/B testing platform should also include asking the following questions: Did the vendor recommend updating your privacy policy? Is the privacy policy easy to find on your website, and does it explain how you collect and use visitor data, including personal information (e.g., names, email addresses)?

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

This approach ensures that searches are not only anonymous but also uncoupled from any personal data, offering a level of privacy that is increasingly rare in the digital age. This means they’re often more transparent about their operations than their commercial counterparts. bang shortcuts and instant answers.