Contently
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?
SmartBug Media
FEBRUARY 22, 2023
In large organizations, public relations (PR) and marketing often operate as separate functions. Media Relations There are a few elements that fall under media relations, such as press releases, expert sourcing, and thought leadership. Although they are in fact two distinct fields, they often overlap.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script | B2B
MARCH 26, 2024
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.
Navigate the Channel
MARCH 6, 2023
The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.
SmartBug Media
FEBRUARY 1, 2023
When it comes to marketing and public relations during a recession, the same holds true. Although those actions may be necessary, the danger of panic is that it will cause you to plunge forward without careful thought, which could have disastrous long-term consequences.
Navigate the Channel
NOVEMBER 2, 2022
As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.
SmartBug Media
JANUARY 24, 2020
Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them. On the surface, thought leadership goals feel fluffy. As with all marketing goals, your thought leadership goals should be SMART (specific, measurable, attainable, relevant, time-based).
Expert insights. Personalized for you.
218 
Let's personalize your content