Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample.

SERP 66

SERP Google Purchase Intent PPC 66

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month.

Domain 324

Domain Lead Scoring Lead Ranking SERP 324

Marketing Insider Group

MARCH 18, 2024

Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword. SERPs tell you what Google—and by extension, your audience—values in content. Yes, better. Because good enough doesn’t make the cut.

SERP 235

SERP Keywords Eye-Tracking Planning 235

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs.

Marketing Automation Services 311

Marketing Automation Services Marketing Budget Paid Search Agency Service 311

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. This will give you a chance to preview how your page will look in SERPs. Schema markups are snippets of code that help search engines better understand a webpage’s content. The result?

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. This type of optimization is especially helpful when it comes to creating SEO-friendly copy that stands out from competitors in the SERPs (Search Engine Results Pages). However, it’s best to add in your own storytelling into the post as well.

Marketing AI 315

Marketing AI Curation Content SERP 315

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page.

Social Media 158

Social Media SEO Cost Per Click Media 158

Contently

FEBRUARY 14, 2023

To understand how intent optimizes for SEO , you must first understand that SEO ensures your content includes the right keywords, multimedia, and other components, so the link to your content shows up in search engines and their algorithms rank your content higher on the search engine result page (SERP).

Intent 217

Intent Optimization Google SERP 217

Moz

FEBRUARY 21, 2019

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second. This is the two-tiered SERP or what we mean by the two-tiered SERP.

SERP 54

SERP Correlation Domain Content 54

ClickZ

JULY 16, 2021

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Marketing Insider Group

AUGUST 15, 2023

But in order to reap the benefits of organic search, first you need to rank on SERPs. ” As a result, it keeps your website relevant and improves your visibility on SERPs. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 Share stories or case studies from your clients.

SEO 227

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 227

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Marketing Insider Group

DECEMBER 19, 2022

A recent study found that 70% of customers make purchases based on a strong emotional response to advertisements. SEO may play an important role in content marketing , but it’s not enough to get featured content on page one of SERPs. Image Source: Folajomi Ballo. How Emotional Headlines Drive Traffic. Drive Traffic Today.

Copywriting 262

Copywriting Click Rate Urgency Marketing Lead Scoring 262

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. Studies show that organic CTR data can make an impact on Google’s rankings.

CTR 40

CTR SERP Activities Google 40

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. With this analysis, we can figure out whether they have featured snippets displaying or not, along with the % of their organic keywords with a featured snippet as a SERP feature. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

Optinmonster

DECEMBER 20, 2023

So, a quick look at the SERPs can reveal a lot. Awareness stage = Informational keywords Consideration stage = Commercial intent Decision stage = Transactional keywords Even with all the fancy keyword tools, there’s no substitute for a good old SERP analysis. How to conduct a SERP analysis? It’s what the user hopes to find.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. These are the typical estimations coming from CTR benchmark studies. I’ll dig into each of these steps in the case study below.

Case Studies 73

Case Studies Case Study Studies SEO 73

FMG Suite

MAY 26, 2021

Help the Antoine Williams & Associates Wealth Management website rank higher on Search Engine Results Pages (SERPs) and drive more website traffic among potential clients seeking 401(K) rollover services. However, disappointed that his website traffic was low, he turned to FMG Suite for SEO support for his financial services firm.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

EMagine B2B Blog

SEPTEMBER 2, 2014

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. In the study conducted by Stone Temple Consulting, it was found that 70% of authors had actually made no attempt to connect their authorship credentials with their content.

SERP 40

SERP Google SEO Display 40

Marketing Insider Group

OCTOBER 11, 2023

As a result, this can help your website rank higher in SERPs. And according to a recent study, 75% of a company’s credibility comes directly from its website design. When your main page links to related pages, it tells search engines that you have a lot of valuable information on that topic.

Lead Ranking 255

Lead Ranking Content Lead Scoring Keywords 255

SmartBug Media

APRIL 15, 2024

You definitely must stay sharp to hit the top of search engine results pages (SERPs). SEO excels at improving SERP rankings and organic traffic, but GEO can improve visibility, engagement, and rankings influenced by AI. An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple. Blog posts. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO. You show up in the SERP. It’s not just Tesla.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

Schubert B2B

MAY 21, 2024

As a result, users may spend more time on the search engine results pages (SERPs) than on websites. According to one study , 40% of LinkedIn visitors organically engage with a page every week. To answer user questions, it pulls information from different websites and combines it to form an AI-generated response.

Trends 62

Trends B2B Marketing B2B User-Generated Content 62

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. These outbound links give readers more information on the topic from an authoritative source, like a government site or scientific study.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Conductor

NOVEMBER 4, 2021

But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP. One of the most overlooked elements, Schema Markup, is semantic vocabulary that enhances your pages’ snippets on the SERP. Studies show that on average, webpages with schema markup rank four positions higher on the Google SERP.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

Martech

MAY 3, 2023

How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. You will want to know if and where your site was listed on the results page. Why we care.

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing Management 103

Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. Nearly three quarters, 74.8%

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. That means getting featured will put your brand name and a link to your website in position zero, but it won’t put you onto the SERP twice. What’s a featured snippet?

Features 72

Features Google SERP Click Rate 72

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. You’ll likely discover several previously unknown competitors scaling the SERPs for your top keyword targets. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

Content Standard

OCTOBER 28, 2014

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

Convince & Convert

OCTOBER 8, 2015

“SERP”). At first blush, there did not seem to be much of a story here: Total SERPs with Wikipedia in the top 10 peaked in May, but the difference from April to August did not appear that significant, with Wikipedia seeing less than a four percent drop of its presence in the SERPs overall. That’s 7.33

Wikipedia 147

Wikipedia Google SERP Business 147

Spiralytics

AUGUST 31, 2023

Targeting low-competition keywords increases the likelihood of ranking higher in search engine results pages (SERPs) because there is less competition for those specific terms. Studies found that 80% of online searches are informational queries , indicating that users often seek answers or information when conducting searches.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. This is a slightly more conservative measure than our 2013 study. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px.

SERP 72

SERP Case Studies Verticals Lead Scoring 72