illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. What is OTT? What does CTV mean?

Cable 101

Cable Television marketing Mobile Advertising Broadcasting 101

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Marketing AI 98

Marketing AI Advertising Channels Video Marketing Youtube 98

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 109

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 109

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. hours of video per week on YouTube and other free online sources, and another 8.8 hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2

Video Marketing 156

Video Marketing Cable Television marketing Youtube 156

Convince & Convert

JUNE 20, 2017

The first electronic television was introduced to the world 90 years ago. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy.

Top of Funnel 162

Top of Funnel Conversion Video Marketing Content 162

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. We spoke to Jason Hsiao , co-founder and chief video officer of Animoto , for more insight into the report.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception. Drone video. The word “television” may be a little misleading though.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Marketing Insider Group

DECEMBER 18, 2023

Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why Outbrain?

Paid Content 222

Paid Content Distribution Cost Per Thousand Budget Programs 222

KoMarketing Associates

JUNE 1, 2017

Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. How are you already seeing marketers/agencies incorporate some of the newer video formats (360-degree, etc.)? Is it widespread or still emerging?

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

illumin

APRIL 9, 2024

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection.

Advertising Agencies 103

Advertising Agencies Cable Advertisements Advertising 103

Avitage

AUGUST 29, 2012

When you think about video, do you consider it predominately a visual or audio medium? When we think video, we think camera. We think motion (video). When you view television advertisements, or any video, turn off the audio and see how informative the visual elements are. I suspect most people would say visual.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Paid Search Agency 120

Biznology

NOVEMBER 8, 2021

Online meetings are video. And a lot of what people in business need to communicate can be communicated more efficiently with video than in any other form. If you accept that showing up for an online meeting is like appearing on television, then you quickly realize the importance of good video quality.

Work Management 194

Work Management Television marketing Software Video Marketing 194

Avitage

AUGUST 6, 2012

Talking head video is the lowest form of video. It’s also a poor use of the video medium. Television news professionals, arguably some of the best on camera talent that exists, long ago learned the importance of “b-roll” because of the difficulty of on camera delivery. Let’s look at why.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Effectiveness 120

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

APRIL 12, 2017

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content. We all know that video is important.

Video Marketing 118

Video Marketing Personalization Television marketing Class 118

SmartBrief - Marketing

JANUARY 30, 2024

As streaming and linear programming converge, viewers want better audio and video quality, technology improves and climate change makes alert systems crucial, nations around the world have pursued upgrades to their digital TV standards. Read on for a primer on the Internet Protocol Television standards throughout the world.

Broadcasting 83

Broadcasting Television marketing Internet Marketing Distribution 83

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel. Data Source.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Convince & Convert

JUNE 20, 2017

The first electronic television was introduced to the world 90 years ago. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy.

Top of Funnel 103

Top of Funnel Conversion Video Marketing Content 103

readwrite

JUNE 15, 2010

On the heels of a report which found that online ad revenues will likely surpass those of print ads in the next year, television networks are poised to increase the number of ads run during episodes of shows viewed online. million episodes of video in just over two months since its April 3rd launch.

Television marketing 40

Television marketing Video Marketing Ads Cable 40

Biznology

JANUARY 23, 2019

Content marketing strategies will incorporate more and more video into the mix in order to take advantage of our ever-shrinking attention spans and the platforms behind them (e.g., Plus, the power within today’s smartphones puts a virtual television studio in everyone’s hands. What will change, however, is the form it takes.

Marketing AI 106

Marketing AI Video Marketing Brand Identity Branding 106

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Martech

OCTOBER 20, 2023

The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. Television, or at least smart TV (TV with a connection to the internet) is going the same way, with purchases able to be triggered within the ad itself, most often by scanning a QR code.

Ads 107

Ads Ad Frequency Television marketing Deep Linking 107

Hubspot

NOVEMBER 29, 2018

And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. I've compiled the best real estate listing and agent videos to inspire you to create your own.

Video Marketing 95

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 95

Martech

APRIL 4, 2024

Building on video. LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Dig deeper: The B2B CEO’s social media checklist Getting started.

Linkedin 68

Linkedin Paid Search Agency Ads Campaigns 68

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

Marketing Agencies 2 254

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 254

Hubspot

NOVEMBER 20, 2018

In June of this year, Facebook announced that it would add new features to its platform to make video more interactive. The social network would accomplish this video interaction in part, it said , "with polling for both Live and on demand videos, as well as gamification for Live.". The State of Gamified Video.

Video Marketing 70

Video Marketing Television marketing Mobile Marketing Differentiation 70

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. But then again, it’s not just any video on any YouTube channel.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Martech

AUGUST 17, 2023

Qualtrics’ Qualtrics Automated Summaries for Video Feedback analyzes hours of video submissions and generates key themes, top quotes and insights, reducing the time they spend manually summarizing associated video responses while generating instant summaries.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Television marketing 97

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

Google 147

Google Paid Search Agency Television marketing Ads 147

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. To get attention, video is better but it'll have to work without audio. Notably, video production is usually based on a script.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. The campaign communicates its value proposition across television, print, radio, and digital platforms.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Vidyard

MARCH 31, 2016

Hello and welcome to this week’s episode of Video Marketing How-To. Today we want to share a few tips for optimizing your video content so your audience has a great experience on mobile devices. That wraps up today’s episode of Video Marketing How-To! Thanks for watching, and stay tuned for another episode in another few weeks!

Mobile Marketing 50

Mobile Marketing Video Marketing Optimization Television marketing 50