Kapost

APRIL 15, 2016

Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Quality Over Quantity. Find Micro-Moments.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Even before the event, they teased it with a short 12-second video earlier that day. Dunkin’ Donuts went 12 minutes. Keep It Simple, Stupid.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Contently

JULY 6, 2016

If you’re a brand, you probably have the budget to splurge on high-quality videos, but that doesn’t mean you’re going to go viral overnight. When you think YouTube channel, think television channel. So ask yourself: What kind of videos will live on your channel, and how often will new videos appear?

Youtube 113

Youtube Advertising Channels Ad Building Television marketing 113

Adobe Experience Cloud Blog

APRIL 12, 2016

There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. You may have seen screenshots or videos floating around on social media of your friends or family with fun overlays of dog faces, animations, and even face swaps (some that are downright horrifying).

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Vidyard

AUGUST 31, 2016

Videos that could be described as “obscene” or “offensive” aren’t particularly hard to find on the internet. That said, one does not expect to find these words applied to a video from a non-profit. This video I found this week definitely has those. Most videos I see, especially from non-profits, are a bit formulaic.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63

Content Standard

MAY 28, 2015

Four long years before the rise of YouTube, BMW sought to unleash one of the first series of branded video content onto the Web. Supported by television commercials that mimicked trailers, the series received over 10 million views on BMWFilms.com and 2 million registered users—94 percent of whom recommended the videos to others.

Video Marketing 40

Video Marketing Television marketing Brand Identity Branding 40

Vidyard

DECEMBER 14, 2015

Finding captivating, relevant and creative new music for your video is challenging. Is your goal to make the next critically claimed indie romance film or the next viral half-time commercial? Get some data to back up your hunch before you lock it down to video. Who is your target audience? Music Blogs – A hub of information.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Content Standard

SEPTEMBER 10, 2021

As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet. This challenge, which featured video clips of TikTok users wearing their masks, generated almost 17 billion video views.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. For example, let’s say one of your videos or articles became very popular among a certain set of readers and went viral.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Content Standard

OCTOBER 27, 2016

The NFL live video marketing experiment is a bold but obvious move for Twitter: it combines several existing niches and puts them in one mainstream location, all while achieving Twitter’s goal of becoming a more credible news source and expanding its audience. Real-Time, Interactive Viewing. Fewer Interruptions, Greater Success.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

Sprout Social

JULY 18, 2022

billion views, with some individual videos reaching upwards of 100 thousand likes. The coming-of-age novel and television adaptation beautifully capture the vibes of those final few summers between childhood and adulthood. The secret to going viral on TikTok won’t be cracked using expensive video editing software.

Brand Identity 105

Brand Identity Branding Work Management Landing Pages 105

nDash

APRIL 19, 2022

The world as we know it is changing in terms of media consumption, and video marketing is quickly becoming king. TikTok had one billion Monthly Active Users in the past year, and over 167 Million videos were watched in a singular “internet minute.” TikTok ads drive greater audience engagement than Television.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

Contently

DECEMBER 14, 2018

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Your audience will see it and want to become customers.

Viral Marketing 167

Viral Marketing Video Marketing Marketing & Strategy Youtube 167

Biznology

MARCH 26, 2015

It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. So there we have it.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. It capitalized on a 2019 Peloton commercial in which a husband gifted his wife a Peloton bike, and she created a video diary as a thank you. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Vidyard

APRIL 30, 2015

At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Marketing Insider Group

MAY 28, 2015

Television ads have been all but eradicated by the DVR. A fact-filled SlideShare, a report that ties in to an upcoming holiday, a short video series—all great content candidates. I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. 1% conversion rate.

Top of Funnel 100

Top of Funnel Paid Search Agency Banner Ads Content 100

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.

Planning 140

Planning Paid Search Agency Digital Marketing Funnels Work Management 140

Convince & Convert

AUGUST 23, 2013

“It’s not about going viral; it’s about being useful.” As a further indication of the route that marketers are taking with creating content, Dan recently added a video marketer to his marketing efforts. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link].

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Brandpoint

NOVEMBER 10, 2020

Jen Capstraw, Women of Email I’m pretty certain I saw a social post go viral recently that said something like “My new hobby is signing up for online conferences and never attending.” If you want to really stand out, you must have a visually immersive program that is near television broadcast quality. Relatable, right?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SnapApp

AUGUST 22, 2017

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Sponsored Television. Brad Farris of Anchor Advisors remembers a time during the 90s when companies tried a content marketing approach that included sponsored televisions programs. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

readwrite

AUGUST 1, 2010

The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. A Snuggie infomercial parody posted on YouTube, now reposted on an official Snuggie website.

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

Biznology

APRIL 2, 2012

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Viral videos are the new badge of honor among ad agencies.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Sprout Social

SEPTEMBER 24, 2018

Video is a content goldmine. 500 million people watch Facebook videos every day. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Convince & Convert

JULY 23, 2012

In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. ESPN’s SportsNation is a television program that features viral sports video and interactive public polling. New Media Entities are Born.

Social Media 135

Social Media Media Blogger Television marketing 135

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

by Jon Miller Online video is exploding. Remember how much of a game-changer television ads were to print and radio? Just imagine what happens when online video does the same thing to internet advertising. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. Assuming the video was posted at the stroke of midnight on the 28th, that’s just over 186,000 views per hour.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Valasys

MAY 6, 2021

Video Advertising. Companies can use YouTube and other video websites to host their commercials. Depending on who your target audience is, advertising on YouTube videos or on-demand services can be considered good investment strategies. Virtual marketing essentially refers to digital forms of advertising that can go viral.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Webbiquity

MAY 17, 2010

Traditional television advertising, for example, comes under the whip. A study by the Association of National Advertisers revealed that three-fourths of large marketers believe their television advertising is less effective now than it was just a few years ago. This creates an effective barrier to entry to many marketers and startups.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Martech Advisor

DECEMBER 13, 2019

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video? 7 ways to go viral in 2020.

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58

Hubspot

JUNE 2, 2013

BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Based on content from CNN, the new channel''s videos will be created with social sharing in mind -- sticking to what BuzzFeed knows best. BuzzFeed’s role will be to create roughly three videos a week around serious news for the channel.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Vision Edge Marketing

APRIL 11, 2012

These social media are comprised primarily of Internet-based tools for sharing and discussing information such as viral videos, blogs, online reviews, etc. Social media and marketing doesn’t replace other media, just as radio didn’t replace newspaper and television didn’t replace radio. to help the company build its business.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Hubspot

AUGUST 2, 2018

Video views. After you choose your ad campaign’s objective, you’ll pick the type of ad you want to promote, which can be a link ad, image ad, video ad, carousel ad, slideshow ad, link ad, dynamic ad, collection ad, lead generation ad, and messenger ad. Video Views. Brand awareness. Consideration. Engagement. App installs.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Vision Edge Marketing

FEBRUARY 29, 2012

These social media are comprised primarily of Internet-based tools for sharing and discussing information such as viral videos, blogs, online reviews, etc. Social media and marketing doesn’t replace other media, just as radio didn’t replace newspaper and television didn’t replace radio. to help the. company build its business.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100