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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

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6 Misconceptions About Storytelling in Marketing

ClearVoice

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

Contently

This also explains why the original 1970s Star Wars movies were so beloved, and why the 2015 installment, Star Wars: Episode VII—The Force Awakens , received much more critical acclaim than the three prequel episodes released in the 1990s and 2000s. Want to learn the other three elements of great storytelling? It was corny.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

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Top Marketing Predictions For 2015

Marketing Insider Group

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling. Content Marketing'

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How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

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Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

SMX East 2015. Pubcon Las Vegas 2015. — Session : Distributed Content and Applying Storytelling Principles to SEO. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum.