PureB2B

MAY 9, 2024

Without high-quality data, your email marketing campaigns may lead to poor results. Here are the signs of B2B data decay in your email lists.

B2B 86

B2B High Quality Lead Email Marketing B2B Marketing 86

CMSWire

MAY 8, 2024

Explore Karna Crawford's strategies for humanizing B2B marketing and leveraging AI as an enabler at Marqeta. Continue reading.

CMO 118

CMO B2B Marketing Conversion B2B 118

B2B Marketing Directions

MAY 5, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. But has it changed enough to meet the revenue growth mandate? Data from "The CMO Survey" suggest that more change may be needed. Marketing has always played the starring role in driving revenue growth in the B2C world, but marketing was not viewed as a principal driver of revenue growth in most B2B companies until a few years ago.

Fulfillment 70

Fulfillment B2B Marketing B2B CMO 70

Vision Edge Marketing

MAY 7, 2024

Do you ever feel like you’re swimming against the current? As we produce this episode of What’s Your Edge?, The World Economic Forum expects the global economy to remain uncertain, citing that over half of chief economists anticipate it to weaken this year. The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves

Work Management 197

Work Management Marketing Management Customer Satisfaction Planning 197

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

protocol 80

MAY 9, 2024

With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only accessing email on the go, but also relying on search engines and AI-powered assistants to help them find how-tos, products, and services.

B2B Marketing 75

B2B Marketing B2B Internet Marketing Advertising Agencies 75

Engagio

MAY 7, 2024

Identify Common ABM Content Strategy Mistakes and Solutions. Enhance Your Marketing Strategy with Expert Guidance. Get actionable insights now!

Account Based Marketing 104

Account Based Marketing ABM Marketing Strategy Marketing & Strategy 104

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.

Trends 92

Trends Advertising Agencies Paid Search Agency Top of Funnel 92

HG Data

MAY 8, 2024

HG Insights, the authority in Technology Intelligence, today announced the launch of its new Market Intelligence product, a platform providing the data and insights that strategists and marketers need to scope the size and shape of new and existing markets. Elizabeth Cholawsky, CEO, HG Insights, said: Go-to-market planning is critical for companies to execute both […] The post HG Insights Delivers Real-Time Analysis with Market Intelligence appeared first on HG Insights.

Analysis 64

Analysis Planning Paid Search Agency Marketing Plans 64

CMSWire

MAY 6, 2024

While adoption rates have slowed, marketers are still very happy with the value they get from agile. Continue reading.

Practices 107

Practices Marketing 107

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Customer Experience Matrix

MAY 9, 2024

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must fill to convert their current systems into the functional equivalent of a CDP. I recently checked how many responses we’ve received, and was disappointed that there were just fourteen. Obviously this isn’t enough to draw statistically meaningful conclusions, especially when you bear in mind that the audience of CDP Institute members can’t be considered represe

Ideal Customer Profiles 156

Ideal Customer Profiles Segmentation Sample Vendors 156

The Forward Observer

MAY 10, 2024

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon About the Book Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.

Account Based Marketing 156

Account Based Marketing ABM Effectiveness B2B Thought Leadership 156

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Salesforce Marketing Cloud

MAY 9, 2024

Learn to unlock data and build with AI Show off your AI innovations with the #BuiltWithEinstein Quest Join an AI + Data Community Tour stop Attend the AI NOW Tour Participate in an Ask Me Anything (AMA) with Salesforce Developers Attend a World Tour in your city We are in the midst of the artificial intelligence (AI) revolution, which is creating the most significant shifts and opportunities for Salesforce Admins and Developers in decades.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

MAY 7, 2024

Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advoca

Allocation 131

Allocation Social Networks Lead Scoring Lead Ranking 131

ClickZ

MAY 8, 2024

With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for smaller content producers. Businesses must craft tailored Instagram strategies to meet their specific objectives, such as brand awareness or sales, by utilising various content formats and engaging with their audience.

Marketing & Strategy 130

Marketing & Strategy Marketing Brand Identity Branding 130

chiefmartech

MAY 7, 2024

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.

Long Tail Marketing 131

Long Tail Marketing Work Management Marketing Management Product 131

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Congratulations to all our Future of Work influencers who participated! Top 50 Global Thought Leaders and Influencers on Future of Work 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 125

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 125

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

MAY 8, 2024

How this potential innovation could reshape personalized marketing, enhance user experience and diversify search marks a pivotal moment in digital marketing. Continue reading.

Search Marketing 118

Search Marketing Marketing Personalization Google 118

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.

ROI 114

ROI Advertising Agencies Paid Search Agency Ad Frequency 114

Salesforce Marketing Cloud

MAY 6, 2024

Is your business ready for an audit? No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. As generative artificial intelligence (AI) has proliferated, ethics and transparency have quickly emerged as key considerations among regulators, consumers, academics, and even private compan

Ethics 116

Ethics Transparency Guidelines Paid Search Agency 116

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

Advertisements 101

Advertisements Advertising Brand Identity Branding 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

CMSWire

MAY 10, 2024

By going all-in on automation and data to move faster, marketers lose touch with the inherent value of creativity for building audience connections. Continue reading.

Creativity 118

Creativity Marketing & Strategy Marketing Strategy B2B Marketing 118

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.

Marketing AI 112

Marketing AI Paid Search Agency Work Management Marketing Management 112

Ahrefs

MAY 9, 2024

Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.

Template 101

Template SEO Consulting Ad Agencies 101

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. The B2B trade show market was $10.2 billion in 2022 and is expected to reach nearly $15 billion by 2027. While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

CMSWire

MAY 10, 2024

While the decline of print media may seem like a loss for traditional forms of advertising, it represents an opportunity for digital advertising to flourish. Continue reading.

Advertisements 102

Advertisements Advertising Media Content 102

Martech

MAY 7, 2024

The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?

Work Management 110

Work Management Long Tail Marketing Marketing Management Trends 110

Bannerflow

MAY 8, 2024

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market.

Display 98

Display Campaigns Best Practices Advertisements 98