KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Content Marketing'

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Marketing Insider Group

DECEMBER 3, 2019

The result was Digitalist – an online magazine that used the power of compelling content and storytelling to drive conversions. THINK harnesses the power of storytelling to provide insights into disruptive technologies including the cloud, Internet of Things, and blockchain, and how they are changing our world for the better.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. — Session : Distributed Content and Applying Storytelling Principles to SEO. Getting the most out of modern SEO – in all its form factors (Video, Traditional, Mobile). Searchlove London 2015. New York, NY: Sept. 29 th – Oct 1 st. Las Vegas, NV: Oct 5 th – Oct 8 th.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Video Marketing Planning 111

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility. Continued growth of video-centric media like TikTok and Instagram.

B2B Marketing 137

B2B Marketing Trends Top of Funnel B2B 137

Convince & Convert

NOVEMBER 6, 2015

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. Lean Cuisine (@LeanCuisine) October 27, 2015. So far, the campaign has generated more than one million video views, significant press coverage, and an ongoing Twitter conversation.

Paid Search Agency 135

Paid Search Agency Companies Microsite Storytelling 135

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising. Could this style of campaign be expanded to include more user-generated content?

Advertising Agencies 157

Advertising Agencies Brand Identity Branding Paid Search Agency 157

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content. Testimonial.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

Brand Identity 165

Brand Identity Branding Storytelling Sample 165

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Biznology

MAY 5, 2017

Mike Moran and I recently had a conversation with writer, director, and producer Vern Oakley of Tribe Pictures , who shared some insights into how to make video work for your brand and how to tell your story more effectively. The video was created by The Conference Board and is being shared with permission. They sent a tweet.

Video Marketing 133

Video Marketing Brand Identity Branding Conference 133

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Video Marketing. What do they talk about: Video marketing strategy & content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Convince & Convert

OCTOBER 16, 2015

Chicken Treat (@ChickenTreat) October 15, 2015. Naturally, Chicken Treat was smart to realize that they couldn’t tweet complete gibberish for over a week and created a series of supporting content, images, and videos to drive additional engagement. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015.

Contingency Planning 146

Contingency Planning Twitter PR Storytelling 146

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Use storytelling distributed on social media to “pull” buyers. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Contently

APRIL 26, 2017

Content marketing job listings grew 350 percent on Indeed between 2011 and 2015. Recently, I was having lunch with a friend hoping to hire a content marketing manager, which is the catch-all job title for a writer and editor who has decent video instincts. “I Can they write video scripts? No you don’t,” I said.

Rules 158

Rules Top of Funnel Content Marketing Planning 158

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. editor-in-chief Lasse Hoegfeldt told the Content Marketing Institute in 2015. And you know it’s all the same.

Work Management 105

Work Management Storytelling Marketing Management Examples 105

Marketing Insider Group

JULY 1, 2020

Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Live@Cisco Facebook videos. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 134

Viral Marketing Social Media Video Marketing Media 134

Vidyard

JULY 17, 2015

You’re convinced that your company should be using more video in its marketing materials, presentations, and online conversations. Here are a few suggestions of ways some popular brands are using video, and how you can implement similar ideas into your marketing mix: 1. When the video ended, everyone applauded.

Storytelling 58

Storytelling Video Marketing Peer-to-peer Customer Satisfaction 58

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. hannah (@ughjinxx) March 2, 2015. Image via Converse. Leverage Your Community to Tell Your Story.

Communities 133

Communities Creativity Storytelling Case Studies 133

KoMarketing Associates

JANUARY 11, 2018

These could either be quotes from customers, photos taken at their location, or photos/videos of them using your product or services. Event & Tradeshow Videos. Video is also a good choice for events. IFAI 2015 video snippet #ifai2015 #tradeshowvideo #ifaianaheim. Photos may do the trick as well.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

Contently

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. Embracing video for Hero and Hub content. The acquisition strengthened the partnership they already had on dynamic video content.

SEO 180

SEO Content Paid Search Agency Youtube 180

Hubspot

MAY 10, 2017

It's hardly a revelation to say that online video content is phenomenally popular. And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Contently

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” ” The video only cost a few thousand dollars to produce, but it caught mainstream attention. The brand invested heavily after the success of the YouTube video. Just ask Michael Dubin.

Thought Leadership 159

Thought Leadership Brand Identity Branding Ad Building 159

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Video Marketing. What do they talk about: Video marketing strategy & content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JULY 10, 2017

Brand storytelling. We want to help you make the strongest impact with every piece of content you create, so we’re diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience. Building Trust Through Brand Storytelling. Why do stories captivate us?

Storytelling 134

Storytelling Brand Identity Branding Trigger Marketing 134

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). Fast forward to almost-2015.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Content Standard

MAY 27, 2016

Duracell’s latest commercial hooked me within seconds, an impressive feat for a skippable video ad. Something about the video marketing strategy in this spot felt different than the usual video fare. Click here to view the video on YouTube. It took a battery commercial to change my mind—and bring me to tears.

Video Marketing 75

Video Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. Especially in the video world. Mainly because the use of video is proving to be more and more crucial to marketing success. Win-win, I’d say!

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Contently

DECEMBER 5, 2017

I expect companies to put a lot of effort into finding those who have that beautiful combination of subject-matter expertise and storytelling skills. ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other. The through line here is that content marketing is extremely difficult.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Marketing Insider Group

JULY 20, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Content Standard

MAY 20, 2016

That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. The desktop map may not display all live videos, but its features today signal the potential a platform like this could have for global content marketing teams in the future.

Video Marketing 73

Video Marketing Planning Advertising Agencies Storytelling 73