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7 not-quite-predictions for marketing technology in 2016

chiefmartech

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

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Emerging marketing trends for 2016

Biznology

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

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99% of Marketers Who Already Use Video Will Continue to Do So in 2021

KoMarketing Associates

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Overall, the number of marketers using video as a tool has steadily increased from 2016. The Growing Investment in Video Content Marketing.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

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#SproutChat Calendar: Upcoming Topics for November 2016

Sprout Social

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. November 16, 2016: Social Media Reporting & Analysis.

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What CJR’s Study on Trust Tells Us About Content in 2016

Contently

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2 according to Quantcast.

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