Tomorrow People
JUNE 10, 2024
Brand positioning is the strategic process of defining how your brand is perceived in the minds of your target audience, distinguishing it from competitors. A strong brand identity is essential in developing an effective brand positioning strategy. Brand elements are the building blocks of this identity and may be textual (e.g. your tagline) or visual (e.g. your logo).
Marketing Insider Group
JUNE 10, 2024
Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.
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Vision Edge Marketing
JUNE 4, 2024
Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. We can take a lesson from the book of skilled authors, who frequently rely on feedback to refine their story.
Trade Press Services Newsletter
JUNE 6, 2024
With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JUNE 3, 2024
As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
JUNE 4, 2024
Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter
The Forward Observer
JUNE 7, 2024
Lean Marketing: More leads. More profit. Less marketing. by Allan Dib About the Book Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real.
Marketing Insider Group
JUNE 3, 2024
As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.
Tomorrow People
JUNE 3, 2024
Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. This is why voice of the customer data (VoC) is so important. When you learn about the opinions, desires, demands and motivations of the people who already use your product, you’re in a better position to foster brand loyalty, develop customer-centric products, and drive more sales.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
33Across
JUNE 3, 2024
33Across has been included in Forrester's Q2 2024 report: The Sell-Side Platforms Landscape. The post Forrester: The Sell-Side Platforms Landscape, Q2 2024 appeared first on 33Across.
Martech
JUNE 4, 2024
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.
HG Data
JUNE 6, 2024
The hyper-growth data company welcomes new CEO with significant experience building and scaling SaaS businesses to deliver the future of go-to-market Technology Intelligence SANTA BARBARA, Calif – June 6, 2024 – HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, and its Board of Directors today announced the […] The post Rohini Kasturi Joins HG Insights as Chief Executive Officer appeared first on HG Insights.
Hinge Marketing
JUNE 7, 2024
As we were analyzing the data from our 2024 High Growth Study , we noticed that one growth strategy in particular stood out. The High Growth firms—firms that grow 20% or more annually over a three-year period—were particularly likely to participate in a merger or acquisition (M&A). Professional services firms have long used strategic acquisitions to enter new markets and deepen their portfolio of services, but the trend seemed particularly strong this year.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Acrolinx
JUNE 3, 2024
There are lots of standard corporate style guides you can adopt. In this post, we share four US style guides and how best to use them. The post Four US Style Guides That Every Writer Needs to Know About appeared first on Acrolinx.
Martech
JUNE 7, 2024
As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.
Roketto
JUNE 5, 2024
There are many moving parts in starting a business. As you grow, one of your biggest challenges will be figuring out how to reach your intended audience and make your brand more discoverable. The answer lies in content marketing.
Sprout Social
JUNE 6, 2024
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
JUNE 3, 2024
For every content creator, there comes a time when your well of content ideas will run dry. Luckily, there’s a whole world of inspiration and ideation tools out there. Check out these hacks, tips, tricks, and tools that are sure to help you generate ideas that your audience will actually want to consume.
CMSWire
JUNE 3, 2024
AI can enhance, not replace, customer experience roles. Here's how to make AI your best CX friend. Continue reading.
Martech
JUNE 3, 2024
The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.
Acrolinx
JUNE 3, 2024
Microcopy is becoming an essential part of a digital marketing strategy. Learn all about it here and how to make sure your microcopy is great. The post Microcopy – Small Words of Big Importance appeared first on Acrolinx.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
JUNE 3, 2024
Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.
Content Marketing Institute
JUNE 7, 2024
What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?
CMSWire
JUNE 5, 2024
Marketing fatigue is real. And it's on your marketing teams to recognize the spam and do better. Continue reading.
Martech
JUNE 3, 2024
As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
ClickZ
JUNE 5, 2024
Learn top eCommerce growth strategies from Fospha's latest report, featuring expert insights from Meta and case studies for scaling brands.
Hinge Marketing
JUNE 4, 2024
This year, we released the ninth edition of our High Growth Study , including a special breakout report focused on the consulting services industry. Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. Speaking of the marketplace—for four years running, unpredictability and uncertainty have been the top concern of firms across industry.
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
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