Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

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Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Marketing Insider Group

AUGUST 10, 2020

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. A: That was a fun case study.

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Jackie Walts

SEPTEMBER 27, 2019

Account Based Marketing (ABM), perhaps more than any other approach to marketing, is singularly and intensively focused on the perfect buyer, the “target” account. It stands to reason, then, that the highest priority of an ABM campaign is identifying and refining the best possible target-account list.

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Demand Generation Account Based Marketing Work Management ABM 54

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

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Demand Generation Account Based Marketing Demand Marketing AI 140

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Cerretani distinguishes ABM with these three pillars: Identifying high-value targets.

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Rollworks

JULY 21, 2019

According to TOPO , account-based organizations created a new opportunity for every five accounts they targeted. So before rushing into building your account-based programs, you’ll need to take the time to build the right audience of accounts. How this helps you advance your ABM.

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Metadata

JULY 29, 2020

As we talked about in the last post , I’m proposing a new way to think about account-based marketing (ABM) and how it relates to Demand Generation for 2020. Unfortunately for us marketers, most of the original ABM platforms determined that the focus should be account engagement.

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Demand Generation Account Based Marketing ABM Demand 75

The Point

MAY 28, 2019

One, because I’m generally wary of any technology that promises to “revolutionize” B2B marketing, and two, because I struggled to envision the use case for chatbots beyond customer service and support. However, the more I learn about chatbots, the more I get excited about their potential for B2B marketing, and demand generation.

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Demand Generation Agencies Demand Generation Demand Top of Funnel 127

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority. Why is that?

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Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

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Strategic-IC

MAY 30, 2023

And for one of our latest podcast guests, the secret to getting ABM right is something she has undoubtedly mastered over the years. In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Jess Larkin , Senior Strategic Marketing Manager for Financial Services at Confluent , about the ins and outs of launching ABM.

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Account Based Marketing ABM Work Management Marketing Management 62

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities.

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Account Based Marketing ABM Enterprise Management Work Management 98

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

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Demand Generation Agencies Demand Generation Lead Generation Demand 62

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. Types of account targeting. What ABM tools do.

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Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. To make up for this loss of marketing opportunities, Britt recommends marketers ensure their ABM strategies are optimized across their digital channels.

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Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 112

Metadata

FEBRUARY 28, 2023

By now, most B2B marketers have tested an account-based approach , leveraging technology from vendors who have defined ABM in a vacuum and have built their platforms around those definitions. Unfortunately for us demand gen marketers, most of the original ABM platforms determined the focus should be account engagement.

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Account Based Marketing ABM Paid Search Agency Demand Generation 52

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. Click here to download!

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Account Based Marketing ABM Marketing & Strategy Landing Pages 95

PureB2B

JULY 14, 2020

The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

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Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

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Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

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Demand Generation Demand Planning Allocation 62

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

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Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they still learning about their problem, or are they deciding between vendors? Have they purchased it before?

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

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Demand Generation Demand Generation Top of Funnel 62

Heinz Marketing

DECEMBER 18, 2018

ABM continues to deliver a higher ROI than other marketing activities (according to 87% of B2B marketers), and it only gets better over time. The ITSMA found that companies with ABM programs running for more than two years were twice as likely to see higher ROI. The Seven Process of Account Based Marketing.

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Account Based Marketing ABM Demand Generation Enterprise Management 76

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract.

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Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract.

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Account Based Marketing Vendors ABM Marketing Budget 40

Madison Logic

MAY 2, 2024

Realizing that, according to LinkedIn’s 95-5 Rule , a majority of their target accounts are not ready to buy at any given time, Judit Szabo, Global Head of Demand Generation and Marketing Operations, saw an opportunity to bolster the company’s marketing efforts with full-funnel, account-based marketing (ABM).

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Account Based Marketing Top of Funnel Multi-Channel Funnel Advertising 52

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

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Demand Generation Agencies Demand Generation Lead Generation Demand 62

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. B2B Craves ABM in Strategy Baskets. ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM: Eggs-Actly on Target.

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Metadata

AUGUST 12, 2021

In this special episode of By Marketers For Marketers, Jason discusses ABM and demand generation with Chris Walker, Founder and CEO at Refine Labs. What is the definition of ABM and demand gen? ABM and demand generation are two of the most common strategies that B2B organizations use to generate leads.

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Account Based Marketing ABM Demand Paid Search Agency 52

Leadspace

MARCH 26, 2018

Today, ABM is part of the scenery for B2B Marketing and Sales. A big reason for this is that on the operations level, many ABM adopters just aren’t ready for it. In this post, we’ll cover seven crucial ingredients to preparing your data to execute successful, engaging ABM campaigns: 1. Individual-Level Data.

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Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. My top interview questions for demand generation managers. Do all B2B companies need to run an ABM program? Let me know how it goes.

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Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

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Work Management Marketing Management Budget Programs Demand Generation 130

Madison Logic

MAY 3, 2022

You need a unified approach to targeting and campaign activation. Today we’re excited to announce Journey Acceleration with LinkedIn, which empowers you to activate the same target account lists across all your media channels, including LinkedIn. One target account list. One target account list.

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Multi-Channel Account Based Marketing ABM Linkedin 52

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Combined, these insights can be a powerful signal into what your best accounts are, which buying committee members you should engage with, and how they’re being targeted across multiple digital channels.

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