Martech Advisor

MARCH 18, 2020

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? Acquisition. In addition, brands should develop lookalike models and use data enhancement to nail messaging.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Bluetext

MAY 24, 2024

In the fast-paced world of private equity investments , the journey from acquisition to exit is akin to navigating a complex maze with countless opportunities and challenges. At the heart of this journey lies the potential for brands to not only survive but thrive under new ownership. This is where our expertise comes into play.

Acquisitions 32

Acquisitions Advertising Agencies Brand Identity Branding 32

SmartBug Media

MAY 15, 2023

Watch the Webinar—SmartTake with Klaviyo: Retention Marketing Customer acquisition or customer retention marketing? Retention marketing can help create a community of customers who are loyal to your brand. Both acquisition and retention marketing have a place in every marketing strategy. Which should I focus on more?

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. You should focus on acquisition.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. What is a brand strategy?

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

SmartBug Media

AUGUST 21, 2023

What brands keep you coming back? Companies such as Starbucks, Sephora, Ulta, and North Face possess a level of customer loyalty unmatched even by much larger corporations. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards. To what do they owe that success?

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

Heinz Marketing

APRIL 19, 2024

Increased Lifetime Value (LTV): Retained customers are more likely to make repeat purchases, spend more per transaction, and become brand advocates, ultimately leading to a higher LTV. Marketing teams can do this by crafting engaging content that educates, entertains, and positions your brand as a trusted resource.

Lead Scoring 60

Lead Scoring Lead Ranking Acquisitions B2B Marketing 60

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing Attribution 98

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. to learn how potential customers interact with your brand and products.

Paid Content 69

Paid Content Acquisitions Cost per Acquisition Marketing AI 69

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? What is a brand lift?

Advertisements 101

Advertisements Advertising Brand Identity Branding 101

Stevens & Tate

MAY 1, 2024

In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success.

Brand Identity 83

Brand Identity Branding Word of Mouth Communities 83

Martech

MAY 20, 2024

This can sometimes lead to a disconnect with the marketer’s focus on long-term brand building, which requires patience and investment. They may be held accountable for short-term metrics, even if they understand the value of long-term brand strategy. No loyalty. No connection. Marketers can be the bridge builders.

Brand Identity 94

Brand Identity Branding B2B Thought Leadership Paid Search Agency 94

Content Standard

DECEMBER 18, 2017

There’s a very painful moment that happens for many social media managers working to grow their brand’s audience. But perhaps marketers think about loyalty in too superficial a way. Defining Loyalty. Children learn about loyalty from a young age through object lessons and vague truisms.

Loyalty 100

Loyalty Lead Scoring Lead Ranking Brand Identity 100

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. But the idea that there is no loyalty is a limiting one. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. But when it comes to interactions with brands and publishers, if anything, Slack is making email stronger. Email is still the best for driving loyalty and retention. Acquisitions may come and go, but email is forever.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 113

The Lead Agency

MAY 11, 2022

They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. . The Importance of B2B Customer loyalty . While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Increasing Customer Loyalty and Retention. One area companies often neglect to invest in is customer marketing.

Trust Marketing 298

Trust Marketing WOM Marketing Budget Marketing & Strategy 298

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Get everyone aligned on timelines.

Work Management 84

Work Management Brand Identity Branding Marketing Management 84

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

ClearVoice

OCTOBER 19, 2020

What about the importance of customer loyalty? An interview with Jay Baer on creating customer loyalty through content. ’ After attending his webinar 6 Steps to Rewire Customer Loyalty and Boost Your Business , I wanted to hear more. .’ Our funnel is set in stone, with a definitive top, middle, and end.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. However, the loyalty strategy is often the chosen route due to the cost of acquiring new customers.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Biznology

FEBRUARY 21, 2020

But since there are so many brands on social, it can no longer be business as usual in terms of engaging, acquiring, and converting all those people into your life-long customers. Instead of overly promoting your brand, simply showcase all of its amazing benefits. First, freebies raise brand awareness. So, act normal.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Scoop.it

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty.

Brand Identity 84

Brand Identity Branding Loyalty Curation 84

Martech

MAY 14, 2024

Marketing funnel metrics such as click-through rate, cost per acquisition, cost per lead, or cost per sale are important and can be used to demonstrate growing marketing efficiency. Branding: Too much art, not enough science Branding or brand development is a critical function that drives the long-term health of the business.

ROI 108

ROI Marketing Attribution Cost per Acquisition Work Management 108

ClickZ

SEPTEMBER 25, 2020

Our latest Tech Talk with Fiona Stevens, Head of Marketing at LoyaltyLion sheds light on how a loyalty program could help manage the issue. She highlights that it is not one of the only ways to retain customers but has seemingly worked well with many online fast fashion brands. How can you ensure long term loyalty from the customer?

Loyalty 45

Loyalty Work Management Marketing Management Churn Rate 45

Valasys

MAY 5, 2021

As per new study conducted in Ehrenberg- Bass Institute for the LinkedIn B2B Institutes, marketing law of double jeopardy is applicable to both B2B and B2C brands. Hence, customer acquisition seems to be the only viable growth path for B2B firms. The loyalty of the brand grows proportionally to the customer base.

Acquisitions 52

Acquisitions Loyalty B2B Studies 52

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. However, the importance of brand awareness should not be disregarded. Why should brand awareness feature in your B2B multi channel strategy?

Multi-Channel 105

Multi-Channel Advertising Channels Allocation Features 105

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions.

Customer Satisfaction 152

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 152

Navigate the Channel

MAY 18, 2023

But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Without a crisp message, your communication is just noise (noise for which you pay), which costs you potential sales and opportunities for customer engagement and loyalty. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Bluetext

MAY 15, 2024

Beyond just advertising and promotion, marketing encompasses a comprehensive approach that stretches from brand strategy to the bottom line. Building Strong Brands At the heart of effective marketing lies the creation and nurturing of strong brands.

Brand Identity 39

Brand Identity Branding Advertising Agencies Marketing & Strategy 39