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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

22:57] Harnessing the 80/20 Rule for Customer Acquisition and Retention – Michael emphasizes the importance of the 80/20 rule, urging you not to overlook the potential of your existing customer base while pursuing new leads. This insight calls for a deliberate focus on nurturing relationships with those who already believe in your brand.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have.

P2P 40