Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How does the platform ingest and manage offline marketing data?

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

Enterprise Management 95

Enterprise Management Digital Asset Management Work Management Marketing Management 95

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. Since our breakout session at Shift, the topic of change management has emerged more frequently. It requires a well-managed and effective change management strategy. Before we dig in, let’s define change management.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs?

Marketing Automation Services 107

Marketing Automation Services Enterprise Management Work Management Marketing Management 107

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case.

Act-On 83

Act-On Effectiveness Marketing Management Marketing Proposals 83

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 106

Work Management Marketing Management Software Product 106

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? display ad management, content management systems)? Get the daily newsletter digital marketers rely on.

Marketing Management 89

Marketing Management Vendors Analytics Ideal Customer Profiles 89

Act-On

APRIL 29, 2024

Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens. As Suzy Balk, Sr.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. You name a problem, and there’s likely a software promising to solve it. We don’t need to wait for someone else to develop AI-enabled solutions to our problems. AI is undoubtedly propelling the world of marketing forward. We are a marketing and PR agency, not a development firm.

Marketing AI 105

Marketing AI Marketing Management PR Press 105

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. This post will explore seven content marketing tips and examples for HR audiences and leaders. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Act-On

NOVEMBER 15, 2023

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

Marketing Automation Services 219

Marketing Automation Services Marketing Automation ROI Automation 219

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 100

Marketing Attribution Enterprise Management Work Management Marketing Management 100

KEO Marketing

APRIL 6, 2023

As we continue to grow rapidly, we need to expand our marketing and sales efforts with a seasoned team of marketing professionals,” said John Ragsdale, CEO of TAP Innovations. KEO Marketing offers seasoned fractional Chief Marketing Officer plus team services to help cost-conscious companies scale faster.

Enterprise Management 62

Enterprise Management Marketing Management CMO Advertising Agencies 62

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. It does have to be a power user of your system or someone supporting the group utilizing the software. Focus on the fields necessary to sell and service them. Act on that.

Marketing AI 113

Marketing AI Marketing Management Lock-In CRM 113

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active. Now, this is where campaign management software comes into the picture. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Automation Services 80

Marketing Automation Services Enterprise Management Work Management Marketing Management 80

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

Marketing AI 113

Marketing AI Work Management Marketing Management Automation 113

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. We explored what marketing leaders need to consider to ensure compliance while maintaining effectiveness.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Using AI for customer service calls helps agents serve customers more efficiently. Why we care. Enlighten Actions and Copilot features.

Marketing Management 86

Marketing Management Marketing AI Service Generation 86

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Heinz Marketing

OCTOBER 18, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Change is synonymous with growth for B2B marketers. As market landscapes shift, technologies advance and buyer behaviors evolve, the ability to smoothly manage change transitions becomes a crucial requisite.

Marketing Management 118

Marketing Management Allocation Marketing Budget Budget Programs 118

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Within the AWS ecosystem, it should be helpful for advertisers and marketers to be able to identify partners with independent, third-party accreditation. Privacy-Enhanced Data Collaboration.

Marketing Management 76

Marketing Management Digital Experience Platform Advertising Agencies Zoominfo 76

Salesforce Marketing Cloud

DECEMBER 5, 2023

With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Because cybersecurity threats are constantly evolving, it’s important that your teams remain vigilant and that daily tasks, such as software updates, become critical safeguards.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Only B2B

APRIL 17, 2024

Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

ClickZ

JULY 5, 2019

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. Seven types of martech management tools critical for success.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to bring life to their events. .

Work Management 95

Work Management Marketing Management Creativity Organization 95