article thumbnail

5 Types of PR Agencies Building Product Execs Must Avoid

Navigate the Channel

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65
article thumbnail

How Marketing Agency Services Have Evolved: Two Perspectives from Brandpoint Experts

Brandpoint

As a content marketing agency, Brandpoint has a staff that is filled with marketers who have either been with the company for years and years or have been in the industry for much of their adult life. Two marketers who have joined the agency this year are part of that second classification. For the better!)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Walker Sands Continues Growth With Acquisition of B2B Demand Generation Agency KoMarketing

Walker Sands

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.

article thumbnail

5 Factors for Finding the Right Fit With a Marketing Agency Partner

Circle Studio

Marketing agencies come in all sorts of shapes and sizes; each has its own unique philosophy, approach, style and strengths. Combined with the shrinking of geographic barriers made possible by the digital age, firms searching for a marketing agency partner can be faced with a seemingly endless list of options.

article thumbnail

Social media management services: 9 agencies your brand should check out

Sprout Social

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. They can be years-long partners, or campaign-based resources, which is increasingly popular. If you don’t have the resources to grow or train a social team, an agency is a must.

article thumbnail

Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. B Squared was also named Sprout’s 2018 Partner of the Year. Arcane Digital.

article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238