ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Not so fast. Thankfully, we have you covered.

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Heinz Marketing

MAY 23, 2022

” Little did I know, it would be the marketing agency (no relation to the catsup company) where I would have the best experience as a Sales/Marketing Intern. Tuesday : Client Meeting, Copywriting/Blogposts, Client Work. All in all, if you’re on the fence about interning for an agency: DO IT. What I Learned.

Demand Generation Agencies 111

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Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 85

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Stevens & Tate

APRIL 23, 2021

As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency. When you hire an agency team, you’re adding experience and a diverse group of talents and skills.

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Valasys

APRIL 19, 2024

This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. This article further explains the benefits of hiring an ads agency. Agencies also possess invaluable specialized skills. Image Source.

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Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Act-On

OCTOBER 11, 2023

Consider how your team will use agencies, consultants, and freelancers to support marketing programs. For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

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accelerate agency

JANUARY 16, 2022

It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point). SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. What is a SaaS copywriter?

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accelerate agency

JANUARY 16, 2022

It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point). SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

BenchmarkONE

DECEMBER 9, 2021

Is your marketing agency prioritizing client campaigns at the expense of your own? If this sounds like your agency, you’re not alone. Many marketing agencies find it difficult to prioritize their own marketing, especially if it means taking time or resources away from paying work. It Expands Your Business.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Sharpspring

MARCH 21, 2022

As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves. When it comes to winning new clients, agencies often forget the importance of marketing ourselves. The quest for agencies to get new clients is a constant one. Partner With Another Agency. We know how it goes.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Webinar Metrics 81

Tomorrow People

FEBRUARY 6, 2018

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. In our last blog, we looked at how clients can click with agencies during the kick-off phase. This week, we’re uncovering the biggest criminals of the client-agency relationship. They get superhuman results out of their content agency.

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Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. The campaign creation process in most organizations can take at least 6-8 weeks to argue about the right strategy, copy and creative.

Marketing AI 114

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Sprout Social

DECEMBER 6, 2018

And now that social media has entered the ad campaign environment, small businesses can compete successfully with larger ones, so long as they have the right tools and creative staff. In the context of Facebook ads (or any social media platform for that matter) and chatbots, there are some key copywriting tips that will bring greater success.

Copywriting 87

Copywriting Paid Search Agency Facebook Ads 87

The Point

JUNE 18, 2019

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point. An arresting header image. Register for the event here.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

Integrated B2B

NOVEMBER 11, 2019

The purpose of the BBN Academy is to get to know other agency members, learn about BBN’s tools and resources, and apply those learnings. Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Peer recognition.

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Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

SmartBug Media

MARCH 25, 2022

Last year, I found myself ready to pivot from several years as a freelance writer to a full-time copywriter role at a marketing agency. Come along for the (bumpy chiva) ride as I show you the path I took to make working for a remote agency work for me, and how you can do the same. That’s when I landed a job with SmartBug.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. The High Road Agency. Arcane Digital. B Squared Media. Fifty & Five. Bien Media.

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Martech

SEPTEMBER 27, 2023

So it’s like back in the day when I was a copywriter, I remember struggling sometimes to communicate my idea with my creative director. The idea I had in my mind was difficult to share in a good way with my creative director. I can see many marketers thinking, “Hey, I don’t have to pay for a copywriter.

Marketing AI 111

Marketing AI Copywriting Paid Search Agency Advertising Agencies 111

Outgrow

JANUARY 21, 2021

Top 15 Content Marketing Agencies in New Zealand. Hence, we bring to you the best content marketing agencies in New Zealand. Luckily, these content marketing agencies in New Zealand can help you cut through the competition. WOODS Agency. Plato Creative. YoungShand. Isobar New Zealand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

The Point

JUNE 17, 2016

The attitude of many marketers towards creative, and copywriting in particular, seems to be “how difficult can it be?”. And I say that not only because I work for a marketing agency , but because I see a steady stream of incredibly bad emails and other online creative every day, from companies that should know better.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Copywriting 100

Onalytica B2B

SEPTEMBER 18, 2017

Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Content Performance is the fastest growing part of our agency. Location: London and NYC. Content can move markets. But only if you aim high.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. What is a content agency? What are the different types of content and ad agencies?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Valasys

OCTOBER 20, 2020

To stand out in traffic and grab the attention of prospective customers, companies tend to hire a B2B marketing agency. The B2B marketing agency assists companies (usually B2C companies) to take a key business decision in order to promote their brands and products. How does a B2B agency function?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

The Point

MARCH 22, 2024

They read like an internal creative brief or planning document. For a more detailed discussion of email creative best practices (and real-life examples of what NOT to do), check out our recorded Webinar: “ A Crash Course in B2B Email Creative.” And it’s producing a sea of sameness. Sell the event, not the product.

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Webinar Metrics Marketing AI Creativity Planning 182

BOP Design

MAY 7, 2019

Working with an agency on managing and executing your firm’s B2B marketing strategy can deliver a lot of time savings and overall value. That may seem weighted coming from a B2B marketing agency , but it’s true. Working with an agency allows you to access experienced copywriters for every type of medium.

Advertising Agencies 53

Advertising Agencies Marketing Agencies 2 Paid Search Agency Ad Agencies 53

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Contently

MAY 4, 2016

Creative briefs have grown thicker as data tools have gotten more sophisticated. While statistical insights can be extremely valuable as a guide, they can also stifle the creative flow. Creativity is needed to make facts and figures human. But is there a science behind creativity? Can we quantify its success or failure?

Creativity 60

Creativity Research Paid Search Agency Copywriting 60

Optinmonster

JUNE 7, 2024

Here’s an example from Admind Creative Agency : Using their phones, visitors are automatically taken to the call screen once they click on Admind’s phone number. Leverage Good Copywriting Sometimes, all you need to convince website visitors to take action is great copy. Write copy that speaks directly to your customer needs.

Marketing Websites 75

Marketing Websites Paid Search Agency Click Rate Copywriting 75

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It’s exhausting.

Analytics 98

Analytics Paid Search Agency Advertising Agencies Copywriting 98

ClearVoice

AUGUST 14, 2023

Also, the benefits of partnering with a reliable content agency and some guidelines for choosing the right content strategy agency. Outsourcing to a content marketing agency can save you time and resources. Agency teams specialize in various aspects of content marketing. Here are some telltale signs: 1. Peace of mind.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” Each of our business lines needs different things.”

Resources 96

Resources Enterprise Management Work Management Marketing Management 96

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" or "What services does a PR agency provide?". Below, you'll learn everything you need to know about hiring a PR agency. Internal copywriting.

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Marketing Insider Group

OCTOBER 14, 2019

Over that timeframe, they’re expected to boost their agency services spend by 2.4%. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . In turn, they don’t divert spend from creative efforts.

Brand Identity 168

Brand Identity Branding Advertising Agencies Paid Search Agency 168

Unbounce

JANUARY 13, 2022

Find more creative ideas (and examples) in the post. Businesses are beginning to leverage AI copywriter tools to save time and pump out more content. We all know that great copywriting is essential to stand out in the marketing world. As a copywriter myself, I like to look at them as my assistants. Source: Jigsaw.

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ClearVoice

JANUARY 31, 2019

Ah yes, the well-written creative brief. Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. I’ve interpreted hundreds in my days as a copywriter, creative director and managing editor.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64