DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process.

Media Plans 93

Media Plans Planning Content Marketing Paid Search Agency 93

Digilant

DECEMBER 10, 2020

When it comes to a full service marketing agency , you might be surprised about all of the tasks the team on the other side of the screen can handle. A stellar digital advertising agency takes care of everything from digital marketing to content creation and website development. Solutions-Focused Services.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Work Management 52

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. I was curious to know how LinkedIn Advertising performs against Google Ads. Here is how much we actually spent during the evaluation period: LinkedIn Ads : $8,367.08 Google Ads : $8,720.16

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Bionic

JUNE 10, 2022

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching. Faster Media Plan Line Item Details.

Media Plans 52

Media Plans Media Doubleclick Work Management 52

Digilant

FEBRUARY 4, 2021

As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Social Media Advertising. Enter outsourcing. .

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Social Media Advertising. Enter: outsourcing. .

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. You need an easy way to monitor for these shenanigans 24/7. ✨ Bionic’s brilliant product team just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots, then goes a step further and exposes all the problems with your ad delivery.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Outgrow

MAY 5, 2020

Top 15 Advertising Agencies in Westcoast, USA. We live in a world where we are exposed to over 100’s of ads every day. Every ad needs to hit just the right chords to become memorable. Moreover, global ad spend is expected to shoot from $560 billion in 2019 to $656 billion in 2020. AMP Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Outgrow

DECEMBER 9, 2020

Top 15 Advertising Agencies in Australia. The Australian ad market has been estimated at $16.6 Hence, this list of the best advertising agencies in Australia that might help you on your quest. So if you are searching for a world-class advertising agency in Australia, then this is the agency for you.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Outgrow

DECEMBER 3, 2020

Top 15 Content Marketing Agencies in Australia. Have you been looking everywhere for quality-driven content marketing agencies to turbo-boost your business? Straight out of the bustling streets of Melbourne and Sydney, we bring you the top 15 content marketing agencies in Australia. Tug Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Outgrow

MAY 14, 2020

Top 15 Advertising Agencies in Europe. The ad campaign that inspired you deeply, or the Facebook ad that reminded you about that beautiful watch you saw last month – amazing, isn’t it? This blog will take you through some of the top advertising agencies in Europe that are the creators of these amazing ads.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Choozle

AUGUST 20, 2021

Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. We sat down with Monica Rich at Relic Agency to better understand how they put together digital advertising strategies for their travel destination client, Discover Bristol.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Rain: The Growth Agency

APRIL 6, 2020

PORTLAND, OREGON—Rain the Growth Agency, the leading direct-to-consumer advertising agency, is proud to announce two major promotions within the company. Rian Schmidt has been promoted to Chief Technology Officer, while Jennifer Eenigenburg has been appointed to Vice President of Digital Media.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Outgrow

APRIL 30, 2020

Top 15 Advertising Agencies in the Midwest USA. Losing your market share? We have put together a list of the top advertising agencies in the Midwest, USA. These advertising agencies in the Midwest USA can help you do just that. In fact, we have handpicked the agencies based on their experience and performance.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Bionic

SEPTEMBER 2, 2020

Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs. Build perfect media plans.

Media Plans 52

Media Plans Tools Paid Search Agency Media 52

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Stevens & Tate

MAY 29, 2020

.– Bob Ward Homes has retained Stevens & Tate as its agency of record. With this position, the firm will handle media planning and buying services for the Maryland home builder. Stevens & Tate has also been charged with creating promotional concepts and refining the company’s brand message.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Planning 52

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Frequency Capping Dilemma: Addressing Repetitive Ad Fatigue The lack of frequency capping exacerbates the problem of fragmentation. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Stevens & Tate

JUNE 19, 2019

Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that services clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Planning 40

Bionic

JANUARY 20, 2023

As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. You need new tools actually built for today’s fast-moving market.

Budget Programs 84

Budget Programs Buy Marketing AI Tools 84

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings. Given that Marcel.ai

Paid Search Agency 82

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 82

Bionic

JUNE 3, 2021

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow. Automatic Ad Spots Distribution. Custom Ad Spots Distribution.

Paid Search Agency 52

Paid Search Agency Buy Ads Tools 52

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 87

Marketing Attribution Creativity Analytics Paid Search Agency 87

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Bionic

SEPTEMBER 27, 2023

If it gets too long, you run the risk of losing information at the end of the name when you traffic your ads to ad servers and platforms. Disconnected Excel-powered naming conventions are disconnected from your media planning and media buying processes. It’s built right into your media plan.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 115

KoMarketing Associates

APRIL 13, 2017

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. This was followed by inadequate measurement/cross-screen metrics (49 percent), ad blocking (46 percent) and managing/integrating big data (41 percent).

Paid Search Agency 136

Paid Search Agency Advertising Agencies Video Marketing Planning 136

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Over the years, we have evolved our team, capabilities and services to support our clients’ ever-expanding marketing needs.

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

Biznology

MAY 1, 2018

Agency, my ass. But in the context of social media and social media marketing, here’s how I break it down. Even if you’re not interested in sales conversions, it’s essential to be able to see and interpret what the impact of your social media marketing campaign is.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210