Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Email nurture campaigns help you build affinity with both customers and prospects. Hardly seems fair, right? 27% say it’s getting overwhelming.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust?

Ad Building 107

Ad Building Loyalty Customer Satisfaction Word of Mouth 107

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers. It goes beyond mere monetary value.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Loyalty 89

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 89

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Undeniably, technology’s influence on customer connections is skyrocketing. Ready to navigate this dynamic landscape and redefine your customer engagement?

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

Savanta

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter.

Customer Satisfaction 120

Customer Satisfaction B2B Marketing B2B Work Management 120

Savanta

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter.

Customer Satisfaction 120

Customer Satisfaction B2B Marketing B2B Work Management 120

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

Work Management 80

Work Management Marketing Management Forrester Loyalty 80

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Mailmunch

MARCH 30, 2021

Whether it is the interface, usage, or customer support, you’ve had a good experience with an iPhone. That is a case study of customer loyalty. The good news is that learning how to build customer loyalty is not difficult as it may seem, especially with a powerful tool called email marketing.

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

Vision Edge Marketing

APRIL 9, 2024

Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?

Design 222

Design Terms and Conditions Work Management Customer Satisfaction 222

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Segmenting your customers is critical to your success. Segmenting your customers is critical to your success. But what is customer segmentation, why is it important and which segmentation models should be considered?

Lead Ranking 86

Lead Ranking Loyalty Segmentation Marketing AI 86

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust?

Ad Building 60

Ad Building Loyalty Customer Satisfaction Word of Mouth 60

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? Loyalty Should Be, Too. Your customers have returned to you, and you love them thhhhiiiiis much. Consumers are Back, But Different.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Salesforce Marketing Cloud

FEBRUARY 15, 2024

By automating data collection, analysis, and delivery, retail artificial intelligence solutions help you act on insights faster and more efficiently, while leveling up both the employee and customer experience. Generate a holistic customer view With retail AI you can create detailed customer profiles that serve as strategic planning tools.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

ClearVoice

APRIL 2, 2021

What is brand loyalty? Brand loyalty is the act of repeatedly purchasing goods and services from the same provider. Companies can cultivate brand loyalty by giving customers a reason to return time after time. With each purchase from your regular spots, you’re practicing brand loyalty. Benefits of brand loyalty.

Loyalty 64

Loyalty Brand Identity Branding Word of Mouth 64

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 89

Marketing AI Optimization Allocation Customer Satisfaction 89

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? Why Use Customer Journey Mapping Tools?

Enterprise Management 246

Enterprise Management B2B Marketing Tools Marketing Management 246

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Build out a service blueprint to prove that point to your employees.

Customer Satisfaction 108

Customer Satisfaction Work Management Lead Scoring Lead Ranking 108

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 230

Tactics Effectiveness B2B Marketing Management 230

ClickDimensions

OCTOBER 19, 2023

By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. This leads to higher conversion rates and customer loyalty. In order to better serve your customers, segmentation requires that you constantly learn more about them.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Marketing AI 128

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 128

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more.

Work Management 237

Work Management Marketing Management Customer Satisfaction Lead Scoring 237

SalesIntel

MAY 13, 2024

Forget those old-school number-chasing tactics – it’s customer time! A customer-centric approach in B2B sales is all about understanding what your customers truly need, and then becoming their hero by helping them get it. What Is Customer-Centric Selling? What Is Customer-Centric Selling?

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

ClearVoice

OCTOBER 19, 2020

What about the importance of customer loyalty? What about creating post-purchase content to keep the very customers we worked so hard to attract and win? We can’t replace a customer with another as easily as before. An interview with Jay Baer on creating customer loyalty through content. It’s more like 1%.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Existing customers are also 50% more likely to try a new product and spend 31% more.

Cross-Selling 269

Cross-Selling Effectiveness B2B Acquisitions 269

Contently

MARCH 23, 2023

Engagement content metrics measure brand sentiment and affinity, identify what resonates, and begin an authentic relationship-building process. Engagement content metrics provide a more accurate reflection of the customer journey. Improve Engagement Through Customer Experience So how do you improve engagement?

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Webbiquity

AUGUST 22, 2019

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. A well-executed customer engagement strategy can foster brand growth and loyal customers.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy Loyalty Word of Mouth 249

Huptech Web

APRIL 14, 2023

A digital experience effectively communicating a brand’s identity, values, and personality can help build brand recognition and loyalty and ultimately increase revenue. In this article, we will discuss how businesses can build brand awareness with unique digital experiences. What is Brand Awareness?

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Heinz Marketing

JULY 13, 2023

As marketers, we have the unique responsibility of connecting with customers and potential buyers on a personal level. To succeed in this ever-evolving landscape, it is crucial to prioritize building trust – not only with our target audience but also within our own teams.

Trust Marketing 98

Trust Marketing Customer Satisfaction Loyalty Transparency 98

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Purchase 78

Purchase Marketing AI Optimization Customer Satisfaction 78

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 114

Top of Funnel Work Management Verticals Marketing Management 114

CMSWire

MARCH 19, 2024

Mastering active listening can transform CX by building trust; it's a powerful conduit for enhancing customer satisfaction and loyalty. Continue reading.

Activities 57

Activities Customer Satisfaction Loyalty Ad Building 57