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The Ultimate Guide to Google Search Console in 2018

Hubspot

But anyone who’s got a website can and should dip their toes in these waters. This guide covers: Adding your website to Google Search Console. Adding filters. Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. Delegated owners can add other delegated owners.).

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How to Use Link Building for Improving SEO

seo.co

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Focus your inbound links on key pages. Cite yourself on Wikipedia.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. not an SEO expert) can understand, and then provides actionable next steps. You can place your CTA in the highest-traffic pages to increase your conversions.

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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. Google goes local.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Its algorithm can only use certain indicators to judge whether or not a link is natural, and as long as your link passes those tests, you won’t be penalized. Essentially, it can tell if a particular series of links have been placed by the hands of a single individual or company.

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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

Research suggests that if you keep your titles under a reasonable 60 characters then you can expect your titles to be rendered properly in the SERPs. Meaning can be expressed with fewer words, but it's definitely a sign of wasted optimization opportunity. It was not added to the meta tags that Google understands list until recently.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

That’s why I’ve assembled this extensive list of 101 different ways you can improve your search rankings, boiling down our SEO knowledge into concrete, executable points that are easy to understand even for a novice. Conceptually, this makes sense; the longer a domain is around, the less likely it is to be a spam or gimmick site.