ClickZ
JUNE 1, 2020
All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.
chiefmartech
DECEMBER 6, 2022
First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. It’s interesting to note that in this chart products in the Native/Content Advertising category have the worst average ratings.
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Digilant
NOVEMBER 19, 2020
Digital advertising – and programmatic advertising specifically – has continued to account for a large portion of companies’ media budgets. In 2021, programmatic digital display advertising is projected to reach just under $80 billion in the US. How do you classify yourself? .
Digilant
OCTOBER 12, 2021
Though we’ve yet to reach the mid-October mark, advertisers need to put strategy and timeliness at the top of their to-do list. Brands that can target critical holidays shoppers with timely, relevant, and targeted ads will reap the rewards in the coming months. . What is programmatic Digital Advertising? App Ownership.
Moz
NOVEMBER 24, 2019
Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. These keywords will be classified as “other”. Your chart might look like the below. Repeat the same process for branded terms.
Webbiquity
FEBRUARY 9, 2021
printed phone books and newspaper classifieds) media for the majority of commercial searches. Is there an ideal frequency and word count for a blog to drive traffic, or it doesn’t matter? Advertising and affiliate sales don’t add up to much unless you’ve got very high traffic. Again, focus on adding value.
Digilant
JANUARY 19, 2023
The curiosity surrounding automatic content recognition technology (ACR) is surging — advertisers are thirsting for more data, better targeting, and top-notch reporting. ACR data can be used to track the TV shows and channels that users watch, which can provide insights into the effectiveness of advertising campaigns.
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