Liveintent

MAY 24, 2021

…But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. Savvy marketers know that effective advertising requires reach and frequency. So when your target audiences click your ads and visit your website, LiveConnect starts tracking.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Martech Advisor

DECEMBER 5, 2019

Much has been said about the flaws of last-touch CPA models. “Do ads actually work?” So much time and investment go into the planning, targeting & purchase of media, and yet the simple question of advertising’s efficacy is often relegated to my moments of insomniac musing.

Planning 53

Planning Advertising Agencies Optimization CPA 53

NuSpark Consulting

JULY 2, 2012

Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, Active GRP is a digital version that will calculate the reach and frequency of a campaign, but — unlike standard GRPs — lets advertisers react in real time. 02%, campaigns were successful. We know better, don’t we?

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, Active GRP is a digital version that will calculate the reach and frequency of a campaign, but — unlike standard GRPs — lets advertisers react in real time. 02%, campaigns were successful. We know better, don’t we?

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Oktopost

FEBRUARY 23, 2021

Ad buys and content marketing campaigns get launched, but measuring ROI on social media is a challenge. Establishing a social media marketing plan can organize things, but it still leaves loose ends and unknowns in the data. You don’t need to be a CPA to do a social media audit.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Here, you’ll want to measure and evaluate your activity in terms of frequency and type (e.g., a white paper download).

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48