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The Lead Generation Strategy Guide

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What’s more, display campaigns have very low CTR (only 0.17%). Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales goals should include follow-up time, follow-up frequency, and the percentage of leads sales is expected to follow-up with.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What’s more, display campaigns have very low CTR (only 0.17%). Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales goals should include follow-up time, follow-up frequency, and the percentage of leads sales is expected to follow-up with.