The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. can reinforce your brand as a trusted partner for future needs.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Many of the questions I ask are to understand a candidate’s perspective on demand gen. My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. PA] Captora quickly solves three of Marketing’s biggest challenges: 1. HS] What’s the key problem that Captora solves? [PA]

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Metadata

APRIL 9, 2024

Some of that might be great onboarding and support, but a lot of it can actually be marketing best practices (gates or ungated?), I’ve worn almost every hat on Metadata’s go-to-market (GTM) side of the house. Demand generation. Recently, I stepped into a new role—this time as the VP of Marketing Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ANNUITAS

OCTOBER 30, 2014

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. Interesting statistic. I then asked “how do you know that?”

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

NetLine

FEBRUARY 1, 2018

Rather than perpetuate the existing conversation or affirm the status quo, Tim Riesterer, SVP Sales and Marketing at Corporate Visions, shares the psychological mechanics of driving people to question their current state and seek new alternatives. In demand gen, it’s difficult to ask people to take a risk and try something different.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Budget Programs Demand 40

The Point

MAY 23, 2017

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. Question: is this a smart choice for marketers? For the average B2B marketer, I’m not so sure this is a wise move.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. If you do decide to advertise in directories, optimization is imperative.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. You can’t afford this in a down economy.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team.

Lead Gen 92

Lead Gen Paid Content Cost per Lead Sales Management 92

Directive Agency

JULY 31, 2023

In this example, we’re targeting 800-900 C-level marketing professionals in Canada and the US. Step 5: Choose a sender Select a sender whose title is closely associated with the person being marketed to, ideally within the same department. Avoid using sales titles unless you’re marketing to salespeople.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. But which lead gen strategies are the real winners?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. There’s no running away from the fact that 2023 has been a wild ride for most marketers. 75% of respondents to a World Federation of Advertisers (WFA) survey said their budgets were under “heavy scrutiny” in 2023.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The ABM Agency

FEBRUARY 14, 2023

Reading Time: 8 minutes As a director of marketing or CMO at an enterprise B2B SaaS organization, you may be wondering how to create and execute an effective account based marketing strategy. All these elements must work together in order to successfully deliver results from your account based marketing strategies.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing & Strategy 52

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The Point

NOVEMBER 23, 2021

Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. But I digress … The Metadata.io

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Directive Agency

APRIL 22, 2022

And now they want it promoted – ALL OF IT – and want to know how marketing is going to help. On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. Solution Briefs. You name it, they’ve created it.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Metadata

APRIL 11, 2023

Maybe—and I mean maybe —it makes sense to DIY your campaigns in native ad channels if you’re new to running paid ads, working with a smaller budget, or have a marketing plan without many moving parts. So long ago that Blockbuster was one of its “landmark partners.” Sure, but I genuinely believe that. It’s dark, too.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

Valasys

DECEMBER 13, 2019

C ontent continuum flows unabashed across the entire B2B landscape driving the core bottom-line & scaling up the revenue generation endeavors of the marketers. Understanding the value of content syndication propels the marketers only half the way through in optimizing their content marketing endeavors. Well, it does.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Ledger Bennett

JUNE 17, 2019

The marketing budget as a % of revenue is 8.6% Sirius Decisions considers a high performing organization to be one that hits target revenues for 90% of their product or services. times more likely to make portfolio marketers responsible for defining target market segments. Sales / Client Service: 3.6 / 5.

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

NetLine

MARCH 17, 2020

These were major “whoa” moments in the world of B2B sales and marketing, acknowledging the seriousness of what the World Health Organization recently defined as a pandemic. . While we use events to bring greater awareness to our platform, we use our own technology to power our demand generation strategy. So what comes next?

Planning 71

Planning Webinar Metrics Lead Gen Peer-to-peer 71