Meta partners with Amazon to streamline advertisers’ conversions
Martech
NOVEMBER 13, 2023
can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. This, combined with a tough digital ad market, caused Meta’s stock to drop by 64% last year.
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