Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising? Awareness.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

TrustRadius Marketing

OCTOBER 3, 2022

The good news is that marketers realize intent data’s importance. Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. First-party intent data. Second-party and downstream intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. You can’t afford this in a down economy.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40