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AI is a threat to some marketing agencies, an opportunity for others

Martech

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. When interviewing agency owners and senior leaders, a more complex picture emerges. Striving to establish a distinctive identity in a saturated market.

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How to Bring Your Brand Marketing In-House After Working with an Ad Agency

Marketing Insider Group

You’ve been using an ad agency for years. And you’re pretty sure your people have the mettle to tackle your marketing in-house. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Let’s say a campaign isn’t working. But where do you start?

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Why You Need a Trusted Marketing Agency Partner in 2024

Blue Flame Thinking

B2B marketing and lead generation have changed significantly in the last few years. Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. A trusted marketing firm has legs.

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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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What Is the Gemini Effect in B2B Marketing?

At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. In such a complex environment, how can loyalty marketing help? Or do they select a reward that is beneficial to their business or the associates who work for them? as if they are a consumer? The answer may surprise you.

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B2B Marketing Solutions to Combat Burnout

sagefrog

Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. This blog explores practical strategies to combat B2B marketing burnout, helping your team stay motivated and productive while ensuring you can enjoy a well-deserved break.

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How to Choose the Right Digital Asset Management Software for Your Business Needs

Webbiquity

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. What is DAM Software?