SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Earned media is the opportunity to publish your content on another company’s channels through PR efforts. The original PR goal was to land one placement (e.g., Let’s define each one.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Walker Sands

JULY 16, 2021

From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. We’re honored to receive a 2021 PRSA Skyline Award in the “Best Use of Data/Analytics” category for our data-driven PR campaign work with Iterable.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Hubspot

AUGUST 16, 2018

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Your PR strategy should be using all three. Influencer marketing.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Stevens & Tate

FEBRUARY 20, 2020

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda.

Public Relations 65

Public Relations Marketing & Strategy Marketing Strategy Paid Search Agency 65

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. Key Takeaways About Data-Driven PR Initiatives.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Bluetext

APRIL 15, 2024

Specific to public sector-focused enterprises, Washington Technology summarized a number of CGO appointments across a broad range of government contractors and Federal IT providers, including Aptive Resources, cBEYONData, Electrosoft, RavenTek and Navistar Defense. CMOs often migrate to a CGO role. The CGO mission Why a CGO?

Advertising Agencies 44

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 44

Marketing Craftmanship

NOVEMBER 29, 2013

The relationship between journalists and PR professionals has always been contentious. Reporters claim PR people block their access to sources, and sometimes to the truth. PR counters that journalists often don’t care about facts, or twist them to suit their editorial agenda. In fact, PR may also be better served without them.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Walker Sands

JANUARY 12, 2023

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. B Squared was also named Sprout’s 2018 Partner of the Year. Arcane Digital.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Walker Sands

MAY 8, 2024

PR and strategic communications continue to underpin many of our client programs at Walker Sands, supporting clients to drive awareness, de-position competitors, create new categories and drive growth. I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR.

PR 52

PR Work Management B2B Thought Leadership Paid Search Agency 52

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. The PR teams understand the importance, but the higher-ups who approve spend are rightfully hesitant on spending more money in times like these. If your PR slows down or stops, that will send a signal to consumers that you aren’t around anymore.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. About 47 percent of PR agency professionals said the same. Approximately 12 percent of in-house PR employees agreed. AI and Its Impact on Marketing.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

PR 145

PR Advertising Agencies Marketing Strategy Marketing & Strategy 145

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. They can be years-long partners, or campaign-based resources, which is increasingly popular. If you don’t have the resources to grow or train a social team, an agency is a must.

Work Management 87

Work Management Marketing Management Paid Social Agency Advertising Agencies 87

Walker Sands

DECEMBER 19, 2022

Our public relations team is an integral part of our operations at Walker Sands. As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Walker Sands

JUNE 5, 2024

In addition to her new role, Hailey will continue to serve as Vice President, PR, where she leads innovative PR and communications programs, supporting a range of technology companies from ideation to execution. You currently hold two leadership roles: VP of PR and Managing Director of our Boston office.

PR 52

PR Work Management Paid Search Agency Communities 52

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Marketing AI 112

Marketing AI Paid Search Agency Work Management Marketing Management 112

Marketing Craftmanship

NOVEMBER 18, 2013

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there.

Public Relations 100

Public Relations Work Management PR Ethics 100

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. How to Define PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well.

PR 163

PR Twitter Public Relations Youtube 163

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Marketing Craftmanship

JANUARY 25, 2012

Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. Page (1883 - 1960). Generate goodwill.

Public Relations 100

Public Relations PR Paid Search Agency Opinions 100

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters. Public Relations: How to do it right.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

PR 79

PR Public Relations Brand Identity Branding 79

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Press Releases. Social Media. Inbound Activities.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. The RFP should include all of the necessary information an agency would need to know to be a successful partner.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Hubspot

MAY 10, 2019

In everyday conversation, the definition of marketing firm versus agency doesn't matter all that much -- but, nowadays, most people aren't relying on conversation alone when looking for help from a business. For this reason, it's vital you know whether you need to search "marketing firm" or "marketing agency".

Advertising Agencies 77

Advertising Agencies Paid Search Agency Ad Agencies Ad brokers 77

Biznology

FEBRUARY 27, 2018

Luckily, while I personally only suffer only from gluttony and sloth, I am emulating the pride, greed, and envy required to push Gerris Corp into enough revenue that my business partner, Dan Krueger , and his family can benefit from as many of those above-mentioned things as he requires to make his very own happy wife, happy life.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Walker Sands

MARCH 23, 2021

Over the past ten years, I’ve watched Walker Sands evolve into a fully integrated marketing agency offering best-in-class services for some of the top B2B tech companies in the world. I’ve seen first hand how our people have helped fuel this growth – from producing award-winning work to helping the agency make the Inc.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. The Changing Role of PR. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. The Changing Role of PR. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 100

PR Advertising Agencies Content Marketing Public Relations 100