B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Vision Edge Marketing

JUNE 4, 2024

A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. Business too can harness the power of validation research, a form of feedback and testing, to ensure key messages resonate with the intended customers and prospects.

Validation 247

Validation Positioning Work Management Marketing Management 247

DivvyHQ

MAY 22, 2024

If someone were to survey B2C marketers about which industry reports they look forward to most each year, you gotta like Content Marketing Institute and MarketingProfs’ chances of claiming the top spot. Their recently released "2023 B2C Content Marketing Benchmarks, Budgets, and Trends" marks the 13 edition of this highly anticipated report.

Content Marketing 52

Content Marketing Research Advertising Benchmark Content 52

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

DECEMBER 5, 2019

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

Content Marketing Institute

OCTOBER 13, 2021

That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.

Research 137

Research B2B Marketing Content Marketing Brand Identity 137

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. percent from Q4 2017 to Q1 2018. “If

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

KoMarketing Associates

JANUARY 16, 2019

The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. As it turns out, the more customer experience-oriented marketers appear to be getting data from a wide range of sources, according to previous research. percent), surveys (74.3

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

KoMarketing Associates

NOVEMBER 9, 2017

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. However, it is not always a seamless process.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Benchmark Email

AUGUST 23, 2023

Pew Research asked employees what made them quit, and 63% responded low pay was the major reason. Other top reasons include lack of career advancement opportunities… The post Know the Truth About Your Workplace with Employee Engagement Surveys appeared first on Benchmark Email.

Customer Surveys 52

Customer Surveys Advertising Benchmark Research Small Business Marketing 52

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

Litmus

JUNE 15, 2021

Marketers like you rely on data-driven industry research to make informed decisions. You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. Take our email marketing survey. TAKE THE SURVEY ?. But we can’t do it without you.

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Inbound links researched, requested, and acquired (high quality given priority, of course). SEO Trend Analysis.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Novices: The least mature group, Novices represent 19% of those surveyed. Surprisingly, in Gorilla Group’s 2017 survey of B2B ecommerce marketers, only 51.3%

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. Previous research has indicated that marketers and sales teams are coming closer together to achieve similar goals, such as demand generation.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Optimization 120

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet. About 38% cited difficulties surrounding sales and marketing alignment.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

KoMarketing Associates

OCTOBER 8, 2018

Although marketers are aware of account-based marketing (ABM) and its benefits, new research suggests that they are still just beginning to integrate it into their overall strategies. Many of the marketers who have deployed ABM are confident in their strategies, according to previous research. Marketers’ Confidence in ABM Tactics.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. Most marketers have key objectives in mind when it comes to utilizing marketing automation, and previous research suggests that demand generation continues to be a top goal.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. At the moment, most marketers (84%) claimed that they are primarily utilizing email to engage with their ABM list.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

KoMarketing Associates

FEBRUARY 9, 2022

However, new research suggests that they still face many challenges in this area, particularly when it comes to leveraging data. Despite the challenges associated with account-based marketing, previous research indicates that marketers are still intent on rolling out this type of strategy. Overcoming Account-Based Marketing Obstacles.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

JANUARY 11, 2023

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. While ABM has piqued the interest of many marketers and sales professionals, previous research indicates that most are still in the beginning stages of implementing this type of strategy.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

JUNE 12, 2018

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

Allocadia

APRIL 5, 2019

Original research benchmarking how companies run the business of marketing. We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in the world are doing differently. Download PDF.

Advertising Benchmark 59

Advertising Benchmark Customer Surveys Research Paid Search Agency 59

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. once a year, a long-form satisfaction survey sent to all customers) can also be introduced into your process. Prepare questionnaires and questions Next, you’ll need a survey tool.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Data remains a critical component of demand generation, but previous research has suggested that many marketers are finding it difficult to leverage it.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

AUGUST 28, 2018

As marketers continue to plug away at their initiatives, research shows that management and marketers alike want to keep tabs on how the team contributes to the business’ overall bottom line. Previous research shows that B2B marketers, in particular, are now more focused on determining the ROI of their efforts.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. Previous research indicates that tech marketers, in particular, are excelling in content marketing as a result of having a strategy in place.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286