B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Hubspot

JULY 27, 2011

Qualified lead volumes, how good is marketing at sustaining interest and engagement? Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? If you are not just starting, benchmark now then check back in 30 days, then every week after that.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Valasys

JULY 30, 2019

According to a report by SEMrush top performing ad sizes identified by Google were also amongst the most frequently seen ad sizes so far in 2019, i.e. 728*90 & 300*250. Competitively benchmarking the direct competitors within a niche, can help the marketers in deducing what are the best display ad practices within their network.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Allocadia

APRIL 23, 2019

To properly measure performance, marketers need multiple flavors of ROI measurements. This partial list of different types of marketing ROI measurements illustrates how there’s no such thing as a “one size fits all” number: Aggregate ROI. The overall return on marketing investment (ROMI) for the entire marketing department.

ROI 40

ROI Marketing Attribution Work Management Marketing Management 40

Allocadia

JANUARY 4, 2018

To properly measure performance, marketers need multiple flavors of ROI measurements. This partial list of different types of marketing ROI measurements illustrates how there’s no such thing as a “one size fits all” number: Aggregate ROI. No marketer can succeed without the right mix of technologies.

ROI 45

ROI Work Management Marketing Attribution Marketing Management 45