KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. Friday was also the best day with the highest click-through rates (2.7%).

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

SendX

JANUARY 28, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. First some basics.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

KoMarketing Associates

APRIL 3, 2018

Email marketing continues to be a popular tactic among marketers, but what is the difference between those who send responsive and non-responsive messages? According to the statistics, those who primarily send responsive design emails that adapt based on the device being used have a 15 percent open rate.

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 115

Newsletter Practices Analytics Optimization 115

SendX

JUNE 12, 2020

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. And of course, don’t be thirsty for high open rate and use dirty tricks.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! The post Benchmark Your Email Stats appeared first on Vision6.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Delivra

JANUARY 29, 2021

In 2020, Email Volume Grew 7% and Consumers Responded with a 13% Increase in Open Rates. We’re excited to announce the release of our annual 2021 Benchmarks Report. The 2021 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group clients. the year before. billion more emails.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

KoMarketing Associates

MARCH 20, 2017

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. Marketing Email Engagement and Timing.

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

Heinz Marketing

MAY 8, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. Shifting to the B2B space, I was surprised by the lack of reporting, tracking, and reporting options available in many of the tools.

Marketing Qualified Leads 94

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 94

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Also Read: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach. Email isn't dead. Email is far from dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” data from the Silverpop report.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. After multiple weeks of decline, last week saw a positive uptick in the number of deals created in HubSpot CRM as all global regions reported a rise.

Advertising Benchmark 92

Advertising Benchmark Budget Programs Open Rate Response Rate 92

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates.

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Binary Demand

APRIL 29, 2024

Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Modern B2B

NOVEMBER 15, 2019

Know your marketing performance: benchmark (and why you must do it). Our clients ask us all the time about benchmarking. Is our LinkedIn ad clickthrough rate above average? It creates a culture within your business where your team will seek to improve and strive for marketing excellence. Analyse the data often.

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Navigate the Channel

JULY 18, 2023

A recent DMA report found that people are increasingly selective about which brands they choose to connect with, even though they are happy to engage with brands they trust. The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands.

Product 65

Product Ad Building CTR Allocation 65

Martech Advisor

NOVEMBER 20, 2019

Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. Email Marketing Automation vs. Transactional Email Automation. Table of Contents. There were over 3.8

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Litmus

JULY 14, 2022

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels.

Hubspot 105

Hubspot Trends Privacy Protection Advertising Agencies 105

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. The total click rate increased by 19.4

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Template 102

Template Budget Programs Click Rate Lead Scoring 102

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Types of Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Martech

AUGUST 15, 2022

Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. success rate, with welcome emails succeeding 23.3%. Read next: 8 major email marketing mistakes and how to avoid them. Back in stock 10.63.

Click Rate 92

Click Rate Purchase Best Practices Trigger Marketing 92

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. These emails, in particular, also saw 2.5

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

Cintell

MAY 18, 2021

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? Why use Email Analytics and not just benchmarks?

Analytics 97

Analytics Email Marketing Privacy Protection Marketing & Strategy 97

Blue Flame Thinking

SEPTEMBER 13, 2021

So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal? In a nutshell, it will stop senders from knowing if an email has been opened or detecting the recipient’s IP address. of all email opens, which may equate to half your current list.

Privacy Protection 95

Privacy Protection Privacy Open Rate Opt-out 95

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. percent open rate. Grow e-commerce sales.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Litmus

JULY 2, 2021

What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. Don’t have Email Analytics?

Privacy Protection 89

Privacy Protection Marketing Automation Services Privacy Enterprise Management 89

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130