Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The advertiser who wins the auction will have their ad displayed on the website.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

accelerate agency

SEPTEMBER 14, 2020

Read the full case study below… About the challenge. If we take Amazon (for example), a user will go through the process of adding a product to their basket, and then moving through to purchase. Improved funnel non-abandons by 309%. Principality is a Building Society, based in Cardiff, Wales. Let us explain…

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. So, what needed to change?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. Work With Us 7 Amazon Advertising Case Studies to Inspire Your E-commerce Brand Nearly half the sellers on Amazon earn between $1,000 and $2,500 monthly.

Case Study 88

Case Study Case Studies Amazon Advertising Agencies 88

Ledger Bennett

MAY 7, 2020

What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

QuanticMind

JUNE 20, 2017

We know that social and mobile behavior differs from that of intent-driven searchers who are deeper in the funnel than looky-loos who may still be in the early stages of building awareness or consideration of your company’s products or services. Mobile is higher in the funnel , but are not necessarily disconnected from lower-funnel behavior.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

JUNE 23, 2019

The better the quality of data you’re able to access and analyze, the more opportunities you’ll have to boost conversions, beat out the competition, and drive revenue from your ads. Fully utilizing a unified data set that includes deep funnel metrics offers insights into where your prospects are in the sales funnel when you reach them.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Directive Agency

MARCH 25, 2020

We coupled our insights generated from these companies and added our analysis of why your SaaS marketing team should be executing these pillars of demand generation on all cylinders. This includes: Content with high monthly search volume for relevant terms at the top-of-the-funnel. Activation. Take a look at what we found. Paid Search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? Nike is known for its strong storytelling in almost every ad they create. Storytelling.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

QuanticMind

OCTOBER 24, 2017

Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations. To answer the question, “How do I know people who are visiting my storefronts are influenced by online ads?” Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Salesforce Marketing Cloud

MAY 29, 2024

Let’s break down a hypothetical example, showing you how to capture, organize, and put your first-party data into action through every stage of the funnel. Content marketing: TechBat publishes case studies, blog posts, and whitepapers tailored to each of their audience segments’ interests.

Paid Content 126

Paid Content Marketing AI Sales Management Lead Ranking 126

Choozle

NOVEMBER 6, 2019

After putting together a case study on their adoption of Choozle, we wanted to understand more how they integrated programmatic advertising into their overall marketing solutions for their clients. TC: We are a performance-focused agency and our favorite acronym is ROAS. TC: Mid-funnel Retargeting is our primary strategy.

Top of Funnel 13

Top of Funnel Advertising Agencies Paid Search Agency ROAS 13

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. You can highlight testimonials throughout your online store or in your ads and email newsletters. Image Source: Away Need help showcasing this content?

eCommerce 200

eCommerce Tactics Budget Programs Work Management 200

LeadsRX

MARCH 21, 2022

But what Hybrid clients really want is Calvin’s experience and expertise for examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. ROAS – that’s huge for them,” Calvin said. It’s nice to show them what is working based on dollar values.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. But what if you’re new to Google Ads strategies? How do you know which Google Ads strategy works best? Work With Us Do Google Ads Strategies Still Work?

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Convert

NOVEMBER 8, 2022

With ad blockers, huge privacy shifts, tough competition, etc., Of course, this made Mark Zuckerberg very unhappy, but nobody was more distressed than the online store owners whose businesses rely on those ads to thrive. Or they can do the opposite and pull back ad spending. “PPC is dead.”. PPC is dying.”. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. ads): Get My Free PPC Marketing Plan . Paid search marketing – a.k.a.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

PPC 52

PPC eCommerce Practices Effectiveness 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Combating Rising Facebook Ad Costs. billion daily active users – which makes up 60.6%

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Single Grain

MAY 18, 2023

Don’t you wish you could create Instagram clothing ads that actually convert? But to generate the best results, you must be intentional when using Instagram clothing ads. Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign.

Paid Search Agency 52

Paid Search Agency Ads Tips Lead Ranking 52

Single Grain

NOVEMBER 1, 2023

Here is our curated list of best Facebook Ads agencies. The Top 6 Facebook Ads Agencies Now you know what a Facebook Ads agency can do, and what to look for when searching for the ideal service, let’s take a look at some of the top contenders on the market.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 52

Convert

MARCH 2, 2022

You’ve probably poured gasoline on running ads instead. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Use case studies. But that’s fine. Um yeah, that’s not happening either.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Here are the top strategies that should be added to every digital marketing campaign to drive measurable results. Finding the right digital marketing agency isn’t easy.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Ledger Bennett

JULY 24, 2019

They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work. Not every client allows the agency to post branded case studies directly on their site, so request additional case studies that might not be posted. Global PPC: Baidu, Yandex, Xing.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work. Not every client allows the agency to post branded case studies directly on their site, so request additional case studies that might not be posted. Global PPC: Baidu, Yandex, Xing.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

They should have a solid balance of blog posts, articles, resources, and case studies on their site to showcase their work. Not every client allows the agency to post branded case studies directly on their site, so request additional case studies that might not be posted. Global PPC: Baidu, Yandex, Xing.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Convert

DECEMBER 23, 2021

This action could be adding a product to their cart, checking out, clicking on a promo pop-up, etc. In the case of the conversion rate of a product page based on how many people added the product to their cart, the conversion rate will be: No. of people who added the product to their cart / No. of unique visitors x 100.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Convert

MARCH 2, 2022

You’ve probably poured gasoline on running ads instead. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Use case studies. But that’s fine. Um yeah, that’s not happening either.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

MAY 9, 2023

Video ads can ensure that your content is shown to more users faster than educational videos. Plus, video ads are more accessible and cost-effective than ever before. Work With Us 8 Benefits of Video Ads Internet users are watching video content now more than ever. The same concept extends to marketing video ads.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

DAGMAR Marketing

JUNE 14, 2019

PPC audits are essential for maintaining and optimizing your Bing Ads and Google Ads campaigns. In some cases you may need to expand the period of time to pull meaningful data. REACH: How ads get to their destination. RELEVANCE: How ads are crafted to connect to the right audience. RESPONSE: How ads deliver ROI.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78

Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? And, unlike ad agencies that manage the creative aspect of an online advertising strategy, a paid media agency takes care of what’s known as “media buying.”. Writing the ad copy. Optimizing bids. Testing new goals.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

Hubspot

APRIL 6, 2021

Technically, a lot of people – marketers, retargeting tools, Al Gore’s internet – but for the purpose of this article, we’ll focus on one: dynamic ads. Dynamic ads allow brands to change the ads shown to users based on their behavior. The Benefits of Dynamic Ads. How Dynamic Search Ads Work. More on that here.

Paid Search Agency 83

Paid Search Agency Ads Work Management Marketing Management 83

Single Grain

MAY 10, 2022

Note : In June 2018, Google rebranded its AdWords platform to “Google Ads.” What to Look for in a Google Ads Management Agency. How Much Does a Google Ads Management Agency Charge? Such firms implement proven ad management strategies such as: Conducting keyword research and planning. Reviewing past ad campaigns.

Paid Search Agency 52

Paid Search Agency Adwords Advertising Agencies Paid Content 52