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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

Improved Ad Performance and ROI: Supply-side optimization and data integrations use algorithms and analytics to place ads more effectively, ensuring that they reach the right audience at the right time. This increases the likelihood of user engagement and conversion, leading to better returns on investment (ROI).

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The One Two Punch: How Direct Mail Marketing Complements Digital Outreach

Martech Advisor

In 2019, the large volume of active users on social media and email make digital advertising seem like the ultimate medium for marketers. The problem with that assumption is digital advertising fulfills consumer demand that has already been created by another source. But direct mail marketing should not be overlooked.

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9 Promotional Email Examples (And How to Write Your Own)

Optinmonster

Boost Your ROI. Since promotional emails are targeted toward audiences that have already shown interest in your business or products, promotional emails have the highest return on investment (ROI) of all promotional tools. Medium Daily Digest. That means it will have higher open and click-through rates.

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The Top 6 AI Tools for Facebook Ads

Anyword

As a result, according to this study , social media comes in fifth for advertising ROI, reflecting the fact that a lot of businesses could do a better job of it. Zalster features a dashboard to monitor the progress of ad campaigns through a graphic medium and integrates with Slack to deliver live updates. Easier said than done.

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Benefits of PPC Advertising for Your Company

Valasys

Pay-per-click advertising is very efficient since it allows pinpoint targeting of a specific demographic. Facebook and Amazon have also made their way into the top PPC platforms list, so Google no longer dominates. No amount of billboard or magazine advertising could ever hope to get those kinds of results.

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Preparing for the Cookieless Future – Future-Proof Tactic 2: Navigate Walled Gardens

Digilant

Major publishers like Apple, Facebook, Google, and Amazon. These publishers hold a lot of power in the advertising industry. That said, walled gardens put advertisers in a tricky position. When deciding to invest within a walled-garden publisher, ensure that security is a priority. Where do these most often exist?

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How to Use Retargeting Ads for Your Business

Sharpspring

Advertising becomes a numbers game — how many times must you show an ad to someone before they bite? While big brands have the resources to inundate their audiences with ads, small- to medium-sized enterprises (such as Convive Wines ) don’t. A good retargeting campaign amplifies your brand and boosts your advertising ROI.