KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

SEMrush

OCTOBER 25, 2021

Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!

Advertisements 119

Advertisements Advertising Advertising ROI Ads 119

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%).

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Quick Takeaways. We Live in a Digital Marketplace.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

NuSpark Consulting

SEPTEMBER 9, 2018

An overview of bidding strategies for Google Ads. Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance.

Cost Per Click 100

Cost Per Click Google Ads CPC 100

Huptech Web

JANUARY 13, 2023

Table Of Contents. Google Ads Stats. Search Ads Stats. Mobile Ads Stats. Social Media Ads Stats. Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Google Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. What platform do you advertise on? But let’s face it. It never ends.

Paid Content 133

Paid Content Advertising Agencies Paid Search Agency SMB 133

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 93

Paid Content Paid Search Agency Media Paid Social Agency 93

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are judged by results and the decisions we make about where to invest to get the highest return. Yet, organic social media is one channel that still delivers consistent results. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Branding 174

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 221

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 221

Envy

APRIL 24, 2024

Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel.

Acquisitions 71

Acquisitions Campaigns PPC Marketing & Strategy 71

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! That’s right: advertising and media.

Marketing AI 172

Marketing AI Budget Programs Tools Copywriting 172

Matchcraft

FEBRUARY 14, 2023

Today, the use of machine learning and AI in the marketing industry is rapidly growing and evolving. According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. This can lead to increased engagement and conversion rates, as well as a more positive consumer experience.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Hubspot

APRIL 13, 2021

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.

Paid Content 99

Paid Content Acquisitions Advertisements Advertising 99

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Instead, invest in activities that will pay dividends for years to come.

Growth Marketing 353

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 353

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? If you are not tailoring your content to appeal to your target audience, you might as well be shouting into the void.

Social Media 65

Social Media Media Demographics FAQ 65

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 325

Marketing Analytics Tools Content Marketing Work Management Marketing Management 325

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, the ability to track and measure the success of marketing efforts is essential to the success of any business. One of the most important metrics that businesses track is lead and conversion attribution, which is the process of determining which marketing efforts led to a specific lead or conversion.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 265

Inbound Marketing Paid Content Top of Funnel High Quality Lead 265

ClearVoice

JULY 26, 2022

Developing a marketing plan is similar to planning a well-balanced diet. The same is true of marketing plans. You might love organic social media and could publish Instagram Reels all day, every day. Likewise, you may dislike creating Google search ads and would prefer to never need to deal with them. Newsletters.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Paid Advertising. Video Content. Facebook Pages.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content alignment with the buyer journey.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Metadata

DECEMBER 5, 2023

Running paid ad campaigns without experiments is no different than gambling. If you aren’t experimenting with your audiences, ads, and assets, you’re placing big bets on what you think will win over your audience (pun intended). Unfortunately, you’ll lose more often than not—the native ad channels make sure of that.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. There’s no question that SEO delivers a return on investment. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature.

Lead Scoring 133

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 133

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). To learn more about how to maximize your paid media strategy, see fellow SmartBug® Brittani Bloomberg’s article here.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 277

Paid Content Ad Frequency Paid Search Agency Marketing Budget 277

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing. Organic Search KPIs. Or: Organic search.

Cost per Acquisition 99

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 99