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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The term “native advertising” describes any ads that mimic the visual format and content of its environment. The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner.

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Promotion Advertisements Advertising Advertorials 48
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The Good and Evil of Native Advertising

Hubspot

MARCH 1, 2016

Since the early 1900s it’s been around in the form of advertorials, sponsored radio shows, and even infomercials. 53% of users say they would look at a native ad over a banner ad, and they are 18% more to show purchase intent. Ads are still ads, even when they come in the form of a trustworthy looking article.

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