Under the Influence
Contently
APRIL 20, 2016
The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. .” Later on, they awkwardly announce the full model name (2016 Nissan Ultima 3.5SL), use the branded hashtag #sonotmeh, and Tiff even claims it was her “dream car” growing up. Subtle this is not.
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