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Case Study: How Learning House Reduced Cost-per-Acquisition by 25% with the Help of Allocadia

Allocadia

Allocadia enabled Learning House to automate many manual processes and connect the dots between investments and returns so it could make more effective decisions on its media spend. With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients.

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Measuring Success: 12 Key Demand Generation Metrics in B2B

Inbox Insight

By tracking SQLs and SALs, you can understand how well your sales and marketing teams are working together to convert potential customers. Cost per acquisition (CPA) CPA is a crucial demand gen metric that indicates the average amount you spend to acquire a new customer.

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

What budget can you allocate? Optimizing Your Content Distribution Strategy “Great content marketers are curious. These KPIs tend to be the most important because they are directly linked to company goals. Which specific metrics connect to those goals? Where is your audience most engaged?

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4 Strategies to Lower Your Senior Living Cost per Move-In

SmartBug Media

In a tough year, many senior living organizations have had to reset revenue goals, cut back on marketing spend, and take other drastic measures to counter the effects of COVID-19. In this kind of environment, every dollar counts, and that’s one reason why it is critical to understand your cost per move-ins.

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Break Free: Five Marketing Challenges Holding Back Your CPA Firm

Hinge Marketing

Many accounting firms are reluctant marketers, spending less on average than other professional services industries. Is it any wonder, then, that many CPA firms struggle to grow? In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. Numerous factors can contribute to poor SEM budget spend.

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How to Position Content Marketing’s Value in an Ad-Saturated World

Content Standard

According to a recent study from Zazzle Media , content marketing now comprises on average about 23 percent of marketing budgets. So if content marketing value is going to be raised up in your organization in such a way that earns you additional resources for your digital marketing spend, what has to change?