3 marketing motions successful B2B software companies do differently than peers
Sword and the Script | B2B
APRIL 23, 2024
The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” We need to experiment with marketing too. There are so many variables to every campaign that it’s important to design good experiments. And it’s easy to poke holes in most attribution models.
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