Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?
Salesforce Marketing Cloud
JANUARY 4, 2024
We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? 50 ways to send better emails How do you get readers to click and read your emails?
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Salesforce Marketing Cloud
MARCH 7, 2024
That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation?
Webbiquity
MARCH 14, 2019
One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Sending too many emails eventually turns off your subscribers.
Litmus
AUGUST 16, 2022
It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. B2B email strategies need to carefully consider factors like business initiatives and challenges subscribers are facing that are promoting more interest. Use conversational language.
Zoominfo
FEBRUARY 13, 2019
Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. What is list segmentation?
Zoominfo
MARCH 6, 2021
When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?
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