Marketing Insider Group
OCTOBER 16, 2024
B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.
SendX
OCTOBER 7, 2024
Table of Contents What is B2B email marketing? Why B2B email marketing? Pricing Structure The 8 Best B2B Email Marketing Software Conclusion B2B Email Marketing Software Frequently Asked Questions
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Webbiquity
JULY 23, 2024
B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. Guest post by Scarlett Finley.
Marketing Insider Group
FEBRUARY 13, 2023
I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.
Speaker: Paul Slack - Vende Digital CEO
We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. Generate leads more predictably at a lower cost. Sponsored by: Vende Digital.
Trade Press Services Newsletter
OCTOBER 3, 2024
There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. Understanding and connecting with Gen Z buyers are critical to staying ahead of the curve in a competitive B2B marketplace.
Marketing Insider Group
OCTOBER 12, 2021
Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations. Hone Your Craft With These B2B Marketing Books.
Speaker: Paul Slack, Vende Digital CEO
Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Speaker: Speakers:
B2B marketers, this is your moment! We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow. Webinar Date & Time: February 12th, 2025 @ 12:00 PM CST
Speaker: Paul Slack, Vende Digital CEO
Spoiler Alert: Most B2B Companies are Engaging in Social Media the Wrong Way. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn. What's more, there’s a huge demand for modern marketers. May 25, 2022 at 9:30 AM PDT - 10:30 AM PDT
Speaker: Paul Slack, Vende Digital CEO
Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. All registrants will receive a recording, so be sure to register even if you can’t make it live.
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As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line.
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