Webbiquity
AUGUST 19, 2024
What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.
Vision Edge Marketing
MARCH 4, 2025
One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling. According to Statista , on average only 2.46% to 3.26% of leads or prospects your sales team contacts will convert into paying customers. Before we explore this concept, lets review the challenges of selling complex solutions.
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markempa
NOVEMBER 8, 2024
Every decision – even in B2B – is grounded in emotion. The Hidden Barrier to Customer Understanding Through my work with B2B companies and conversations on the B2B Roundtable Podcast, I’ve noticed a pattern. Start with Connection, Not Conversion Instead of asking “How do we get customers to buy?”
Zoominfo
JANUARY 29, 2025
The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). B2B sales are way more emotional than B2C because people’s careers are on the line. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.
Martech
FEBRUARY 20, 2025
Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. Groups, not individuals, make buying decisions. The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. It doesn’t work.
Marketing Insider Group
MARCH 18, 2025
Quick takeaways Know Your Goals Sales, leads, or brand awareness? Instead of more sales, aim for 50 conversions at $20 per acquisition within 30 days. If someone types best running shoes, theyre ready to buy. LinkedIn Ads Best for B2B marketing. Conversion rates Are clicks turning into sales or leads?
Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski
In today's B2B marketplace, revenue is generated through sales, marketing, and relationships. Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.
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Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing. How intent data is effectively collected (And what to be wary of).
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.
Advertiser: ZoomInfo
Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle. How to tap into growing markets for new sales opportunities.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. However, not all intent data is created equal.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. How to secure organizational buy-in (and cooperation!). And the best part is, it can apply to content for all stages of your funnel! How to develop benchmarks for your inbound culture.
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