Survey: B2B Marketers Working Against Longer Buying Cycle
KoMarketing Associates
AUGUST 18, 2021
As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. This indicates that B2B buyers are taking their time when it comes to evaluating their options. Reaching Out to More B2B Buyers.
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