eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
ViewPoint
APRIL 25, 2011
Yet B2B marketers seem to be more focused on lead generation than the rest of the process. You’ve been pretty vocal about what you see as conflicts between marketing goals and practices. Can you elaborate on what marketers should take into account to better align goals with practices? Your thoughts? AA: Absolutely.
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